24. EFG Company uses the family scenarios to build an image among consumers that their product brings together families and makes them happy. The business was able to ___________________. a. Change behavior with customer service. b. Encourage customers to look for value c. Influence consumers emotionally d. Offer social responsibility

24. EFG Company uses the family scenarios to build an image among consumers that their product brings together families and makes them happy. The business was able to ___________________. a. Change behavior with customer service. b. Encourage customers to look for value c. Influence consumers emotionally d. Offer social responsibility

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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