Which among is the adopter’s category where customers adopt new ideas before the average person accept the new technology when its benefits are proven and a lot of adoption has taken place?
Which among is the adopter’s category where customers adopt new ideas before the average person accept the new technology when its benefits are proven and a lot of adoption has taken place?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
16-
Which among is the adopter’s category where customers adopt new ideas before the average person accept the new technology when its benefits are proven and a lot of adoption has taken place?
a.
Innovators
b.
Pragmatists
c.
Skeptical
d.
Opinion leaders
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