Emotions Are More Powerful Than Hard Evidence

Chapter 3 "Critical Thinking and Argument" of Andrea A. Lunsford's book Easy Writer, covers how to critically understand and make an educated argument. Lunsford first explains how to critically read and analyze the meaning or purpose of a text. Lunsford gives the reader a method to do this which includes previewing the text, taking notes, writing a summary of the text and the making an analysis of the work. Next Lunsford explains how to identify different types of appeals in a texts argument. These appeals include emotional, ethical and logical appeals. Emotional appeals center around personal values and human emotions. Ethical appeals deal with personal morals and the goodwill of humans. Logical appeals are based solely on facts and research.

To rouse the audience, in anger or otherwise, you use pathos. Use what your audience expects to happen and their beliefs. Telling a story that the audience can relate to in the first person makes the persuader relatable, to pull the audience in, play with your volume to make your emotion seem real, speaking plainly makes your emotion more believable. Never belittle your audience’s opinion, it can start a riot. Patriotism works not only for a country but can create a sense of unity. Find your persuasion gaps and fill them with desire and lust. Make your audience lust after your cause.

In terms of the utility of influencing tactics, I used the rationality, emotional appeal, and impression management during the activity, as well as exchange. I acted as Chris Johnson, an

I feel the usage of pathos is the most powerful in persuading others to do something to change their minds. When one decides to change someone’s perspective on a certain topic, they must decide their audience. For example, a pastor wouldn’t want to persuade his followers that their religion is false and inaccurate. The pastor would want to persuade the non-believers that whichever religion they follow isn’t correct, and try to guide them to his/hers faith. Pathos is one of the world’s leading tactics used this day and can be seen in remotely any area. Humane societies use pathos on their heart-jerking commercials. Food banks use pathos on persuading common folk to give a dollar to feed starving children. Even more commonly, parents use pathos

had​ ​to​ ​set​ ​a​ ​tone​ ​where​ ​can​ ​persuade​ ​the​ ​audience​ ​by​ ​appealing​ ​to​ ​their​ ​emotion.

I use emotional appeals during discussions with family members to persuade them to see things the way that I do fairly often. I used an emotional appeal when I was having a discussion about abortion with my husband. We were talking about this topic because an article was released about a woman’s right to have an abortion. I do not believe in abortion and I think that adoption is the better option, but that it what I would choose if I were in that situation. We were having this heated discussion because he didn’t see why I thought abortion wasn’t the right choice and why people should choose to put their children up for adoption instead. It was that moment that I told him the story about how I found a document that my mother had written

The emotional state of any given person’s mind can determine the way in which they think, act, behave, or respond to any certain event. When used correctly, persuasion is a deadly weapon at the tip of your tongue, and it certainly can, and will, help you obtain your desired outcome. So, if anyone may not know, what do you truthfully use to manipulate the thoughts of others? Well, whether you are aware or not, your strategies more than likely fall under ethos, pathos, or logos, that of which, I would like to uncover in the speech of Margaret Sanger.

They include emotional appeals, ethical appeals, and logical appeals. Emotional appeals can be used in a persuasive argument to sway the audience by using any kind of technique that appeals to feelings. However; it’s not always the most appropriate strategy related to your argument. Ethical appeals provide credibility to the author and make him/her seem more trustable to an audience. One way you can do that is to build common ground. By expressing some sort of relatability with your readers you will be more likely to be appreciated and heard. Logical appeals are more about being reasonable. These sorts of appeals have proven to be further effective because they involve factual statistics, studies, experiments, studies, and

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

In Rhetoric, Aristotle identifies one rhetorical appeal, the emotional appeal, as "awakening emotion in the audience so as to induce them to make the judgment desired” (Book 2.1.2–3). The appeal to emotion as described by Aristotle is used to persuade the audience by developing emotions in them that support a final argument. Emotions or emotional connections to certain ideas can serve to sway the opinion of the audience. The emotional appeals that a writer uses can take many forms from subtle word choice to straightforward comparisons. Writer Eric Schlosser uses an appeal to emotion in his essay where he describes the modern technique of marketing to children. Schlosser evaluates how pervasive advertising directed at children has become in

Storytelling: Stories allow people to persuade themselves. A story will lower a prospect’s resistance, make complicated things easier to understand, and perk up their emotions.

There is one specific emotion, however, that has a history for persuasion; the emotion of trust. “He is an expert and he said I’m right”, or “I know it’s real I saw it”. In one the person being persuaded feels compelled to trust a person who “knows more”. In the other the person feels that if you had a direct experience with something you know it well and your argument is therefore better. The two types could be called self-credibility, and non-self-credibility. Self-credibility is determined convincing the reader you have had sufficient personal experience on the topic to warrant your claims. Non-self-credibility means you find an expert on the topic who says what you are saying. When the expert is more experienced and has less bias his or her expert opinion becomes more valuable. For example, is architect who is a Hillary supporter says, “building a wall would not be an unreasonable feat given our resources”, he is very credible because his opinion is separate from the most likely source of bias

Has audience agree with someone based off their authority even if they are not qualified

1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics

The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].