The Four Types Of Persuasion

The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

When someone is persuaded not on facts but on other cues, ex: attractiveness, sound of voice, persuader has special ‘powers’, etc.

I feel the usage of pathos is the most powerful in persuading others to do something to change their minds. When one decides to change someone’s perspective on a certain topic, they must decide their audience. For example, a pastor wouldn’t want to persuade his followers that their religion is false and inaccurate. The pastor would want to persuade the non-believers that whichever religion they follow isn’t correct, and try to guide them to his/hers faith. Pathos is one of the world’s leading tactics used this day and can be seen in remotely any area. Humane societies use pathos on their heart-jerking commercials. Food banks use pathos on persuading common folk to give a dollar to feed starving children. Even more commonly, parents use pathos

The emotional state of any given person’s mind can determine the way in which they think, act, behave, or respond to any certain event. When used correctly, persuasion is a deadly weapon at the tip of your tongue, and it certainly can, and will, help you obtain your desired outcome. So, if anyone may not know, what do you truthfully use to manipulate the thoughts of others? Well, whether you are aware or not, your strategies more than likely fall under ethos, pathos, or logos, that of which, I would like to uncover in the speech of Margaret Sanger.

In the ninth grade springboard book page 207 it states, “...when you suddenly find your toughest twisted...as you seek to explain to your six year old daughter why she can't go to the public amusement park that has just been advertised on television, and see tears welling up in her eyes when she is told that Funtime is closed to colored children…” This supports the claim because when people hear this speech, the majority of them will build a lump in their throats which is their emotion kicking in and when this happens, bulk of people will want to fix the problem at hand. Even though some may argue that logos or ethos is the ideal tool for persuasion, pathos will presumably persuade superiorly to logos and ethos. This is due to the fact that logos, for example, uses logic to influence people’s ideas and may show the plausible solution to a dilemma, but in contrast, doesn’t provide people with the will to carry out the

Lastly, Pathos is the appeal to emotion. Pathos will use the emotion the persuader is appealing to and exploit that to convince the audience of their point of view. Pathos has been used heavily in politics recently, mostly appealing to the people’s emotion of anger and embarrassment in congress to persuade the audience that the opposing party is the one to vote for. The assumption of common sense is also used in pathos. In order to appeal to one’s emotions, the audience must share the same knowledge you’re basing your argument off

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

Pathos all depends on self-control, a persuader who holds their emotions back will get more results then a persuader who is yelling at the top of their lungs. Controlling emotions also means using your emotions at the right time. Using them at the beginning of an argument will often cause the persuader to lose an argument. If the persuader waited till the end of the argument to introduce pathos aka their emotions, it has a higher chance of succeeding and helping the persuader win the argument. Those with a lot of emotions shouldn’t use complicated speech since the persuader’s emotions already add emphasis to the words. For example if I wanted to go out on a school night and my parents said no. Instead of using emotions at the beginning of the argument, I would wait till the end of the argument since it has a higher chance of success. Additionally I would contain my emotions and use simple speech to win the argument. All 3 ways of controlling my emotions will help to to win that

* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their

The company Sensational Salsa paid individuals to lie on a Facebook page about their product being delicious when in fact people did not enjoy it, this influenced people through both central and peripheral routes of persuasion. The individuals who posted the false reviews also began to buy the salsa, due to cognitive dissonance. Cognitive dissonance, central, and peripheral routes to persuasion are all extremely effective in getting listeners to agree with their message.

I agree with what you said about how persuasion can be seen as manipulation and when you think about it is a form of manipulation. Also, as you mentioned in your post that persuasion has an emotional aspect to it and that is true if you can get to someone's emotions you are likely to change their minds.

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.

The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].