week 7 discusssion MKT

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Strayer University *

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500

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Marketing

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Jan 9, 2024

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docx

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Week 7 Discussion - How Businesses Use Podcasts in Marketing In your assignment this week, you will be asked to create a “mini” podcast to promote your product or service. For this discussion, you will explore how businesses use podcasts as part of their marketing strategy. You may think of podcasts as being only for entertainment, current events, or news. In fact, businesses often use podcasts to reach their target audience in various ways. For example, the meal delivery company Blue Apron produced an educational podcast titled: " Why We Eat What We Eat " where they could connect with their target audience through the common topic of food. Zip Recruiter sponsored a podcast titled: " Rise and Grind, " where host Daymond John would interview high-profile achievers to ask about their approach to work success, which are topics relevant to their ideal customers. In addition to these two strategies, many businesses also reach new customers by making guest appearances on podcasts relevant to their industry or using podcasts to update customers about their product development. The exposure businesses receive from podcasts often drives sales rather than direct advertising or marketing. Find a podcast published in the last two years that fits one of these strategies. (Note: There are many free podcasts on platforms such as Apple Podcast, Spotify, Google Podcasts, and on your smartphone through apps like Stitcher or Podcasts.) Answer the following questions: What is the overall content/message of the podcast? What is the tone of the podcast? Is the podcast engaging? How so? If not, how could it be improved? Based on the podcast title and topics, who would you say is the business's target audience? What do you consider to be the main advantages of podcast marketing? (Note: Consider where and when most people listen to podcasts.) Greetings all,
Tonight’s Conversation created by Ace Metaphor is a podcast created in 2022 that provides a space where social media influencers, dating coaches, therapists, etc. gather to discuss topics live and uncut surrounding love, dating and relationships. This podcast is a live recorded experience that travels to various cities for interactive conversations regarding relatable situations in today’s time. Tonight’s Conversation is not just another monotonous podcast. This podcast gives a real, raw, extremely entertaining and high energy type of tone. Supporters of this podcast are allowed opportunities to be up close and personal with the guest speakers by asking questions or seeking advice and receiving feedback in real time. The environment gives a no judgment zone vibe, which makes it that much easier to captivate their audience. Based on the podcast title and topics, I would say that the target audience for Tonight’s Conversation would be for young adults, male and female, in their twenties and thirties who are looking for love while juggling trauma, adjusting to millennial differences and discovering their true desires of life and love. Today, podcasts are one of the most popular forms of entertainment and communication. Businesses have taken to the podcast world as a way to market their products and services to a large audience due to its growing popularity. The main advantages of podcast marketing are the opportunity it allows to reach new audiences and growing the brand. Podcast listeners are highly engaged, and when they start listening to podcasts; they usually become hooked. By focusing your podcast work on topics of interest to your target demographic, you can reach out to potential customers. Also, podcasting helps you build your brand beyond just a business. When you speak on a podcast, listeners hear you as a person, not a company. Customers value authenticity. They feel a stronger connection to your company when they can hear things like why you started it and why something is important to you in your own words.
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