mkt 605 3-1 case study

Develop a Marketing Plan for a new potato chip. 1. Target Market for the Product: Which group of consumers is the product targeted to?

outline a plan for developing, testing, and introducing the soccer boots product.

A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize, Costs per minute of advertising are also known, and the manager has a limited budget of $25,000. The manager has decided that because television ads have been found to be much more effective than radio ads, at least 70% of the time should be allocated to television. Suppose that we have the following data: Type of Ad Exposure/Minute Cost/Minute Radio 350 $400 TV 800 $2,000 a) Identify the decision variables, objective function, and constraints in simple verbal expressions. b) Mathematically formulate a linear optimization model. c) Use Solver to find an optimal solution.

Topic: Globla Health GrenCHAP was founded in 2001 with a primary focus on Men who have Sex with Men (MSM), in response to the regional partnership between The Global Fund and PANCAP. The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, Tuberculosis and Malaria. It is active in the Caribbean and provides major funding to the Pan Caribbean Partnership Against HIV/AIDS (PANCAP) for the region’s response to HIV/AIDS.  Today, GrenCHAP Inc. is a non-governmental organisation working to promote Sexual Reproductive Health and Human Rights, with a focus on marginalised populations, such as LGBT and Sex Workers. Over the years, our workplan has received financial support from the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), the Caribbean HIV/AIDS Alliance, amfAR, and, at present the Open Society Foundations (OSF). Question: What are the major forces of their work ?

Greenlife.com, an online health company has been experiencing a reduction in visitorsover the past two years. This reduction has been evidenced by constricting market shareand reduced profits. The manager of Greenlife.com has been told that following theRACE digital marketing planning framework may lead to a return to profitability.Develop a digital marketing campaign using the RACE digital marketing planningframework for the CEO of Greenlife.com that will lead to a turnaround of the company.The plan must detail the following:1. Objectives – Develop three SMART objectives2. Market segmentationa. Identify the target market segmentb. Develop an online value proposition3. The RACE framework four stagesa. Define each stage and discuss their importanceb. Identify and justify three online marketing activities for each stagec. Identify and discuss KPIs for each activity

Bajaj Auto and Parle Products have also discontinued their advertisements in three television channels. Critique (not criticise) the decision taken by these advertisers in the light of differentiation.

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

Jane has shortlisted 4 brands of computers and given them the following ratings on a scale of 1 - 10 with 10 the highest. She assigns 40% importance to memory, 30% to graphics, 20% to software and 10% to price. Predict the computer brand she is most likely to buy. Brand Memory Graphics Software Price A 9 8 6 4 B 8 9 8 3 C 6 8 10 5 D 4 3 7 8

Principle  of Marketing Discussion Questions What are the steps in the new product development process? What are the key activities in each step? Who are lead users, and why are they important in acceptance of the new product ?  How should a company evaluate new ideas? What are criteria should they use? Please use appropriate examples, preferable fromkingston Jamaica  when answering these questions.

Show implementation (mention examples) of each product mix decision using relevant product line decisions, make sure to link it.

Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want to enter the B2C market. They have designed and engineered the product and packaging, assigned price and created a compelling social media and advertising campaign. They currently are not sure how to get it to the B2C market. What "P" of marketing are they missing? O place O perceived value O promotion O price O product

To ensure a successful test marketing of its OmniPower energy bars, the OmniFoods marketing department has contracted with In-Store Placements Group (ISPG), a merchandising consult-ing firm. ISPG will work with the grocery store chain that is conducting the test-market study. Using the same 34-store sam-ple used in the test-market study, ISPG claims that the choice of shelf location and the presence of in-store OmniPower coupon dispensers both increase sales of the energy bars 1. Are the supporting data consistent with ISPG’s claims? Perform an appropriate statistical analysis to confirm (or discredit) the stated relationship between sales and the two independent variables of product shelf location and the pres-ence of in-store OmniPower coupon dispensers. 2. If you were advising OmniFoods, would you recommend using a specific shelf location and in-store coupon dispens-ers to sell OmniPower bars? 3. What additional data would you advise collecting in order to determine the…

After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company had to decide on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask?

The latest (2021) campaign from television namely Walton Refrigerator and Runner Motorcycle and identify the following: a. Target audience b. Sponsor c. Advertising agency d. Mix media

1.) Describe the process for building the customer scoring model. What would be the inputs? What kinds of data and business processes could potentially be brought into it to create a better scoring model? Course title: Business Analytics

105 Which of the following real estate mortgage transactions is subject to the TILA-RESPA Integrated Disclosure rule (TRID)? A) Reverse mortgage B) Home equity line of credit (HELOC) C) A single-family residence loan secured by real property D) Mortgage secured by a mobile home not attached to land

The major competitor is a large national franchise unit that—in addition to its regular foodservice menu of pizzas, salads, soft drinks, and desserts—offers door-to-door delivery. This delivery service is very popular with the university students and has helped the franchise unit capture approximately 40 percent of the student market. The second competitor is a “pizza wagon” that carries precooked pizzas. The driver circles the university area and sells pizzas on a first-come, first-served basis. The pizza wagon starts the evening with 50 pizzas of all varieties and sizes and usually sells 45 of them at full price. The last 5 are sold for whatever they will bring. It generally takes the wagon all evening to sell the 50 pizzas, but the profit markup is much higher than that obtained from the typical pizza sales at the franchise unit. The other competitor offers only in-house services, but it is well known for the quality of its food.   George does not believe that it is possible to…

A major charity raised the average contribution from its direct-mail campaign from $46 to $126 in one year. How was this accomplished? By offering one American Airline frequent flier mile for every dollar donated, the charity increased not only the amount given but also the percentage of those donating (from 10 to 35 per cent). The idea for frequent flier miles originated in 1981 at American Airlines. Initiated to build brand loyalty among veteran airline travelers, frequent flier programs gradually expanded beyond providing free miles for airline travel. In the mid-1980s airlines began selling miles to "travel partners," such as car rental agencies, credit card purveyors, and hotels. In the early 1990s, the list of firms giving away frequent flier miles expanded exponentially. By mid-decade, miles could be obtained from restaurants, mortgage firms, investment houses, and even roofing companies. By the 21st century, the Internet has worked to expand these opportunities for miles. Randy…

Draw a positioning map for the product category and indicate the product position in the map with few other competing products in the category. (for clear shampoo)