After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company had to decide on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask?
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After a targeted segment of kids under twelve was chosen by a sugar cookie company, the company had to decide on its marketing mix to that segment. When deciding on a price strategy for its cookies, what questions should the company ask?
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- If a market segment that is more price-sensitive and also is more willing than other segments to purchase a product at an earlier time, then the use of may be appropriate. advance purchase discounts late purchase discounts promotion discounts off-peak discountsSelect the most appropriate positioning for a firm that currently home delivers pre-prepared food, on a weekly basis, to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children. You have been presented with a number of different positioning alternatives that the firm could adopt for this new target market – which one would you choose? Alternative Positioning Options for Kid’s Home-delivered Lunchboxes Option One – As a weight-loss product For = Many kids are becoming over-weight Against = Kids may be embarrassed to take to school Option Two – As a convenience/easy way to organize kid’s school lunches For = Both parents work in many families and time is important Against = Some parents may be embarrassed that they have to outsource their kid’s lunch (as potentially seen as disorganized or lazy) Option Three – As a simple way to…Write four brands of food and drink,then write the name of the brand that is the competition
- Determine the evaluative criteria that your target market(s) would use when choosing between alternative brands.Using a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers. true or false?Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light
- Who or which target market is the whole wheat product targeting3. Describe the concept of a product's reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?
- Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.Please note the product chosen is ( women one a day) (1) explain the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices?