MCS duscussion 4
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Feb 20, 2024
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1)
Discuss at least 3 examples from the video (and the approximate minute in the video) on how coffee as a "product" has changed over time.
To begin, Around the minute 7 mark, the creation of the Starbucks experience represents ways that Starbucks has been able to differentiate itself from its competitors by creating a unique experience for its customers. This includes the ambiance, music, and customer service. Creating a one-of-a-kind experience, as discussed in Chapter 4 of the textbook, can be a powerful tool for influencing customer behaviour. It can improve the customer's perception of the product and encourage them to return.
To continue, Starbucks' use of innovation and product diversification around minute 12 has helped this brand keep customers interested and engaged with the brand. New coffee blends, food items, and even merchandise are included. As discussed in Chapter 13 of the textbook, businesses that want to stay competitive and grow should focus on innovation and diversification. Furthermore, Starbucks has a strong brand identity and has successfully marketed itself to its target audience, as demonstrated around minute 14. This includes utilizing social media platforms, collaborating with other brands, and capitalizing on the influence of influencers. Branding and marketing are important tools for businesses looking to establish themselves in the market and attract customers, as discussed in Chapter 9 of the textbook.
2)
List at least 3 examples from the video of how Starbucks (and the approximate minute in the video) has had success in the coffee business. Discuss examples from our course
book (and Chapter) that help to explain these successes.
When it comes to coursebook concepts, the development of the Starbucks experience is a prime example of the value of the customer experience as discussed in Chapter 4. Starbucks has been able to establish a loyal customer base and clearly distinguish itself from its rivals by offering a unique and memorable experience.
Second, Starbucks' ability to innovate and diversify its product offerings has contributed to the company's ability to remain relevant and competitive in the market. Starbucks has been able to keep customers engaged and interested in the brand by constantly introducing new products and services. As discussed in Chapter 13, such an aspect clarifies the significance of power innovation and diversification.
Finally, Chapter 9 discusses the role of branding and marketing. Starbucks has a strong brand identity and has successfully marketed itself to its target market. Starbucks has established itself as a trendy and popular brand that appeals to a wide range of customers by leveraging the power of social media and influencers.
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Related Questions
Which manager does the most 'leading'?
a) 1st tier
b) VP
c) CEO
d) GM
The soda machine broke in this fast food restaurant. This 1st tier manager opens it up, identifies the problem and fixes the machine. This is an example of what skill?
a) human
b) technical
c) conceptual
Flag question: Question 3
A manager working in the back office overhears employees discussing their disapproval of next week's schedule. He gets up and goes over to address their concerns. This is an example of what skill?
a) technical
b) human
c) conceptual
Flag question: Question 4
This mid-level manager is new to the company. He recently completed his MBA and is ready to bring new insights into the lagging production the company is experiencing. This is an example of what skill?
a) technical
b) human
c) conceptual
Flag question: Question 5
As a 1st tier manager you that there is a bottleneck in a particular area. You move one…
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Choices:
a. employees recognizing customer needs
b. product innovation and leadership
c. complete customer solutions
d. best total cost
Questions:
1.
Wet Corporation manufactures water toys. It plans to grow by producing high-quality water toys at a low cost that are delivered in a timely manner. There are a number of other manufacturers who produce similar water toys. Wet believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy. Wet’s value proposition is:
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(b) Explain the nature of the consultant’s expertise?
Question-3
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In the years since it was…
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arrow_forward
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B) planning
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B) liaison role
C) monitor role
D) figurehead role
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B) technical, human, and conceptual
C) interpersonal, informational and decisional
D) conceptual, communication and networking
E) human, informational and communication
6) According to Luthans' research, successful managers, meaning those that were quickly promoted, spent more of their time on ____than on any other activity.
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B) human resource management
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The first question:
Case Study
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Project topic:
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Question 1
The three categories of Mintzberg's managerial roles are
Select one:
a. interpersonal, informational, and decisional.
b. planning, organizing, and leading
c. entrepreneur, disturbance handler, and negotiator.
d. monitor, disseminator, and spokesperson.
Question 2
Which level of management is responsible for implementing the directives of senior executives?
Select one:
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b. Strategic managers
c. Day-to-day supervisors
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Question 3
All of the following are characteristics of Weber's Theory of Bureaucracy except
Select one:
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Question 4
All of the following are functions of management except
Select one:
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b. Leading
c. Financing
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Question 5
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b. Tactical
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Assume you are an external consultant to the company, and they want your recommendation on which segment to target to achieve their growth goal. Specifically, they want to know which of the usage-based segments described in the case they should target.
We are not targeting demographic segments like moms or kids. Moms and kids are all included in the various usage-based segments.
1. What are the pros and cons of targeting each segment? (One argument for and one argument against targeting each segment).
a. refrigerated cookie dough-only users (which includes current customers)
b. scratch-only bakers
c. baking-mix-only users
d. lapsed users
2. If they only had resources to target one segment, which one would you recommend?
3.…
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