Assignment 2: Read the case: Pillsbury Cookie Challenge NOTE: This is an individual assignment, not a group assignment. While you may discuss the case with your fellow students, under no circumstances are you to collaborate or copy anyone else’s paper. Assume you are an external consultant to the company, and they want your recommendation on which segment to target to achieve their growth goal. Specifically, they want to know which of the usage-based segments described in the case they should target. We are not targeting demographic segments like moms or kids. Moms and kids are all included in the various usage-based segments. 1. What are the pros and cons of targeting each segment? (One argument for and one argument against targeting each segment). a. refrigerated cookie dough-only users (which includes current customers) b. scratch-only bakers c. baking-mix-only users d. lapsed users 2. If they only had resources to target one segment, which one would you recommend? 3. Which segment represents a blue ocean opportunity for Pillsbury? Response Format: Your typed response to questions 1, 2 and 3 should be no greater than 2 pages single spaced, 11-point Times New Roman or equivalent font. Focus on answering the questions directly rather than summarizing the case.
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
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