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The marketing flow that are done by members of the marketing channel a. Negotiation B. Payment C. Segmentation D. Promotion

Which of the followings cannot be considered as an element of promotion mix companies? a. Integrated marketing b. Sales promotion C /Advertising and public relations D / Personal selling

The marketer has to consider where and how to offer products and services for sale in which tool of marketing among following a. Promotion b. Price c. Product d. Place

From the following identify two-way personal communication between the salesperson and individual customer: a. Advertisement b. Online Selling c. Personal Selling d. Indirect Selling

They are people who are both willing and capable of buying a particular products or services in a particular market. A. Potential market B. Available market C. Target market D. Penetrated market

The mechanisms for transferring goods and their ownership to consumer is which tool of marketing among following a. Promotion b. Product c. Price d. Place

Coupons are a sales promotion tool best used to attract    a. Loyal customers b. Price-conscious customers c. Early adopters d. Drivers of sporty coupes

which of the following refers to marketing channel a. marketing myopia b. retailing c. integrated marketing communication d. distribution

The company use repetitive advertising in T.V. and Emphasize Price Promotion and in-store marketing stimuli to facilitate customers in: a. Hedonic Search b. Internal search c. Passive Search d. External Search

A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a   a. Vertical and horizontal e-marketplace   O b. Supplier-oriented marketplace   O c. Buyer-oriented marketplace   O d. B2B independent e-marketplace

How does dealing of business marketers differ from consumer marketers a. They deal with far fewer but far larger buyers b. They deal with far more but far small buyers c. They deal with a more elastic market d. They deal with fewer demands in fluctuation

The method of selling unrelated products in a retail shop is called _________________ a. Price competition b. Product competition c. Product promotion d. Scrambled merchandising

Retailers may modify product, price, and/or promotion to attempt toincrease their _____, which is the percentage of a customer’s purchasesmade from that particular retailer. a. share of wallet b. consumer position c. distribution intensity d. retail position e. share of market

Selling skills are critical in organizations that rely on ongoing buying from customers or clients. The ability to build relationships with customers, persuade them to make purchases and generate repeat business is at the heart of selling. Sales is a component of a company's marketing and promotions. Discuss the situations when personal selling in a company becomes more relevant with examples

Omni Channel Marketing is NOT which of the following? Multiple Choice a means to interact with customers through multiple channels O customers can interact with companies using a variety of devices O marketing to customers via the Internet meeting customers where they are in a seamless and transparent way

The objective of a retailer to project an image and creates a favourable consumer response is _________________. a. Increasing profits b. Satisfying publics c. Increasing sales d. Positioning

Which one of the following options is the most effective promotional tool in making buyers preferences, convictions, and actions? O a. Personal selling O b. Promotion mix O c. Sales promotion Dealers promotion method

Which of the following companies uses a direct marketing channel? Oa Showdown, a dothing store that stocks merchandise from different international brands FFishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide Oc Gemfight, a factory that manufactures dental products that it distributes only to selected department stores Od. Holly Weaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs Oe Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store

WHAT IS THE MAIN TASK OF MARKETING? a. CREATING CUSTOMER VALUE b. ADVERTISING c. SEGMENTATION d. PROMOTION e. POSITIONING