Which one of the following options is the most effective promotional tool in making buyers preferences, convictions, and actions? O a. Personal selling O b. Promotion mix O c. Sales promotion O d. Dealers promotion method

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Which one of the following options is the most effective promotional tool in making buyers
preferences, convictions, and actions?
O a. Personal selling
O b. Promotion mix
O c. Sales promotion
Dealers promotion method
Transcribed Image Text:Which one of the following options is the most effective promotional tool in making buyers preferences, convictions, and actions? O a. Personal selling O b. Promotion mix O c. Sales promotion Dealers promotion method
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