Assignment 3

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School

Northern Arizona University *

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Course

207

Subject

Marketing

Date

Apr 29, 2024

Type

pdf

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Uploaded by ProfessorTurkeyPerson1107 on coursehero.com

#1 Influencer Marketing https://www.instagram.com/p/C5uRStNpGos/ 1) Briefly explain the influencer and brand, and was it the right influencer for the brand? The brand, Revolve, is a retail company. Julianna, a fashion influencer with 9.8 million followers, perfectly aligns with the retail company's brand. Her content centers on clothing, complementing the brand's diverse offerings, including designer wear. Followers, drawn to her stylish outfits, are inclined to visit the brand's website and make purchases. Julianna's influence bridges the gap between her audience's fashion aspirations and the brand's products, creating a seamless connection for consumers. With her massive reach and focus on fashion, she serves as an effective conduit for driving traffic and sales for the brand, making her an ideal ambassador for promoting its clothing lines. 2) Who is the target audience(s)? The target audience for the retail company comprises fashion-conscious individuals seeking diverse clothing options, including designer brands. These customers value style, quality, and variety in their wardrobe choices. They are likely to follow fashion influencers like Julianna for inspiration and trend insights. With a keen interest in staying

updated on the latest fashion trends, they actively engage with social media platforms and online shopping experiences. This audience demographic spans across various age groups, primarily consisting of young adults and professionals with disposable income who prioritize fashion as a form of self-expression and seek brands that resonate with their personal style preferences and lifestyle aspirations. 3) What were the strategies and objectives of influencer marketing? The influencer marketing strategy in this campaign aimed at achieving multiple objectives. Firstly, it focused on enhancing brand credibility and increasing social media engagement by leveraging Julianna's influence. By showcasing the vibrant dress collection through an influential figure, the campaign aimed to raise awareness and comprehension of the brand's offerings among the target audience. Furthermore, it sought to build stronger relationships with consumers by aligning the brand with Julianna's fashionable image. Additionally, the campaign aimed to evoke conviction among viewers regarding the product's quality and style, potentially leading to increased market share. Overall, the strategy encompassed a holistic approach towards leveraging influencer power to drive brand recognition, engagement, and consumer trust. 4) Briefly summarize comments on influencer marketing. Comments on the influencer marketing post for this vibrant dress collection showcase a range of perspectives. Some express admiration for the product's vibrant colors, perfect for summer, while others praise Julianna's impeccable style and confidence. There's an emotional response from followers, eager to add these dresses to their wardrobes. Consumer preferences lean towards chic yet affordable attire, aligning with the showcased dresses. However, suggestions for improvement highlight the need for more size options, reflecting inclusivity concerns. Overall, these comments illustrate the impact of influencer marketing on engaging audiences, driving interest in products, and fostering valuable feedback for brand enhancement. 5) Was the influencer marketing successful or not? Explain why. The influencer marketing campaign appears to be successful based on several factors. For example, positive engagement and interest in the vibrant dress collection indicate resonance with the target audience. Comments praising both the product and the influencer's style demonstrate effective communication. Additionally, emotional

responses and consumer preferences aligning with the showcased attire suggest a strong connection with viewers. While suggestions for improvement provide insights, they also signify engagement and interest in the brand. Overall, the campaign generated substantial interest, engagement, and feedback. This indicates the campaign’s effectiveness in driving awareness, fostering consumer connection, and potentially translating into sales, thus marking it a success. #2 Influencer Marketing https://www.instagram.com/p/C4-q9PAAK47/ 1) Briefly explain the influencer and brand, and was it the right influencer for the brand? Yasmine Sahid (519k followers), an actress and social media influencer renowned for her comedic skits, perfectly aligns with Takis, a spicy chip brand. Her comedic persona adds a playful and laid-back vibe to Takis' image, resonating well with the brand's target audience. Yasmine's engaging content style complements Takis' desire to be seen as more than just a snack but also a source of fun and entertainment. By associating with Yasmine, Takis positions itself as a humorous and relatable brand, appealing to consumers who enjoy a touch of comedy with their snacks. This strategic partnership effectively enhances Takis' brand identity and fosters stronger connections with its audience.

2) Who is the target audience(s)? The target audience for this collaboration between Yasmine Sahid and Takis likely includes young adults and teenagers who are drawn to humor and enjoy engaging with entertaining content on social media platforms. These individuals appreciate brands that align with their lifestyle and sense of humor, seeking products that not only satisfy their taste buds but also resonate with their personalities. They are active consumers of snack foods and are particularly attracted to bold and flavorful options like Takis. Additionally, this audience values authenticity and relatability, making them more likely to connect with influencers like Yasmine who embody these qualities. Overall, the collaboration effectively targets a demographic that values humor, entertainment, and flavorful snacking experiences. 3) What were the strategies and objectives of influencer marketing? The influencer marketing strategy in this collaboration between Yasmine Sahid and Takis encompasses several key objectives. Firstly, it aims to increase brand awareness by leveraging Yasmine's existing audience and reach on social media platforms. Yasmine's comedic skits serve to not only entertain but also educate viewers about Takis, enhancing their comprehension of the brand and its products. By associating with Yasmine's humorous persona, Takis seeks to evoke conviction among consumers, positioning itself as a fun and enjoyable snack option. Furthermore, the collaboration aims to enhance brand credibility by aligning with a popular and relatable influencer, fostering stronger connections with consumers. Overall, the strategy focuses on building relationships with consumers, increasing social media engagement, and ultimately driving sales and market share for Takis within its target demographic. 4) Briefly summarize comments on influencer marketing. Comments on Yasmine Sahid and Takis' influencer marketing reflect overwhelmingly positive sentiments. Audiences express genuine enjoyment of Yasmine's skits and creativity, praising her comedic style, which seamlessly aligns with Takis' brand image. They speak highly of Takis, commending its flavor and associating it with enjoyment and satisfaction. The collaborative content generates significant engagement, with viewers eagerly sharing their appreciation for both Yasmine and Takis. This positive reception not only enhances brand perception but also fosters a sense of connection and affinity among

consumers. As a result, the influencer marketing campaign proves highly successful, effectively reaching and resonating with target audiences while potentially driving increased interest, engagement, and ultimately sales for Takis. 5) Was the influencer marketing successful or not? Explain why. The influencer marketing campaign appears to be successful based on several factors. Firstly, Yasmine Sahid's comedic persona likely resonates well with Takis' target audience, enhancing the brand's appeal and relevance. Secondly, positive engagement and interactions on social media platforms indicate that the collaboration effectively captured the attention of consumers and generated interest in the product. Additionally, if the campaign resulted in increased brand awareness, higher social media engagement metrics, and potentially boosted sales or market share for Takis, it could be considered successful. Furthermore, if audience sentiment towards the collaboration and the brand remains positive, it suggests that the influencer marketing efforts are effectively connected with consumers, ultimately contributing to Takis' overall marketing objectives. #3 Influencer Marketing https://www.instagram.com/p/C5Tjl7LA07C/ 1) Briefly explain the influencer and brand, and was it the right influencer for the brand?

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