Q: Five Essential elements of a marketing plan for a small Business?
A: If you want to start your own small business, the first thing you need to do is write a business…
Q: The Lexus and Black Panther product placement campaign is an example of a. personal selling. b.…
A: In the given scenario and the multiple choice of Lexus and blank panther alliance the marketing…
Q: top smoking). uld like to know more about empl eas: tants to lead this project. Your te ect.
A: Market research is a systematic attempt to obtain data about targeted customer base: learn…
Q: Describe some of the ways that Zappos uses social media to build a social community.
A: Social media is the medium of marketing which is operated with the help of internet technology. It…
Q: Define information system activities
A: An information system is a collection of interconnected components that collect, process, store, and…
Q: what should the firm do if customers want to purchase a product that is not only bad for them (eg.…
A: Tobacco, alcohol, fast food products are harmful for the health of the customers and the society.…
Q: . Identify the behaviors and styles that Henry Ford utilizes. Make sure that your answer include the…
A: Consider the possibility that the car company you own today accounts for more than half of all…
Q: Describe the risk implications of product handling, storage, packaging and delivery.
A: Risk means the possibility of unfavourable outcome of an event. In the process of distribution of…
Q: Define the two different kinds of attributes and how they work together or separately to achieve…
A: A brand involves a name, logo, label, symbol, and other attributes, which make a brand's product or…
Q: How exactly does factoring fit into the overall framework of issue analysis?
A: The issue analysis refers to a series of tasks that assess your ability to think critically about a…
Q: Name the two types of social media measurement.
A: The following are the two categories of social media measurement: Ongoing metrics: Ongoing…
Q: Define the term a blog.
A: Social media marketing facilitates marketing activities to be performed over social media platforms.…
Q: How can social media be used to market and advertise a firm’s products or services?
A: Social media is highly used for its technological efficiency and internet facilities. The business…
Q: What are the major tasks involved in managing a sales force?
A: Sales management plays a vital part in managing the selling activities by measuring the performance…
Q: A regional pizza chain contracts you to analyze how it compares to competitors. You recommend…
A: Answer:- D) The pizza shop can better position itself to change customer attitudes about its…
Q: What are the societal implications of the rising usage of
A: The vast majority of people in today's world own a cell phone. Cell phones have become an integral…
Q: In order to effectively manage risks associated with information systems, it is necessary to first…
A: A hazard evaluation is a way of calculating the "worst that could manifest for your company." It…
Q: Why YouTube and others sites are usefull?
A: Google and YouTube are the industry giants in their respective industries. The merger between Google…
Q: Chapter 1: Which of the following elements contributed to the creation of the consumer? the creation…
A: The creation of a department store: The department store is a place where products from various…
Q: 16.1 described a "long tail effect" for much marketing work which makes it difficult to accurately…
A: answer Adding a vital feature to a product can boost revenue somewhat, but that boost lasts for…
Q: Could you please describe how CMMI developed over time? I ask that you not provide a quick response.…
A: CMMI-The CMMI was created as a process improvement tool for projects, divisions, and organisations…
Q: What major issues should be considered when determining a retail site location?
A: The location of the retail business can get a serious influence on the general public persona,…
Q: State three reasons why companies use social media?
A: Social media is a type of internet communication that allows businesses to communicate with clients…
Q: Give a list of factors that might influence a consumer's motivation
A: Consumer behaviour theory is the study of how people make purchasing decisions, with the goal of…
Q: Briefly design a short section of a survey questionnaire , with only three questions, to identify…
A: Coffee is like the most important beverage for anyone early in the morning. Even for me I like…
Q: What is consumer-based research?
A: Research is the practice which is performed in different fields of business for ensuring its…
Q: Relationship Marketing aims at building long lasting relations with target customer,. Keeping in…
A: Introduction Relationship Marketing is a type of marketing strategy which is employed by the…
Q: State the important reasons for listening to stakeholders.
A: Stakeholders are individuals or group of people, who have particular interest in the decision making…
Q: What are the quantitative measurements required for twitter?
A: Twitter is a social media platform, that is widely used by people, as well as businesses. Businesses…
Q: Describe advertising and its different types.
A: Firms produce goods and services. Firms producing goods and services have to incur various costs.…
Q: In the international market there are more options for companies to position themselves and their…
A: Situating is a strategic marketing strategy that entails establishing a brand's or product's…
Q: Why nonprofit organizations also use social media?
A: Execution of a planned social media marketing campaign and advertising strategy to increase brand…
Q: Has Domino’s been able to develop strong relationships with its customers? If so how?
A: Companies to expand their business operations and keep on serving their target market invest their…
Q: Define venture capitalists.
A: Investors use a variety of financial instruments to generate a rate of return in order to meet their…
Q: Create a sales training plan listing and describing the concepts that will be taught in sales…
A: The quality of training you provide your new employers will build their future in your company.
Q: i need the answer quickly
A: Since you have posted multiple questions and the first questions does not belongs to Marketing…
Q: Why companies are using key performance indicators?
A: Key performance indicators can be explained as a combination of quantifiable measurements generally…
Q: What is the main goal of the revenue stream?
A: The various sources from which a firm earns money from the sale of goods or the provision of…
Q: How can a product’s characteristics affect the composition of its promotion mix?
A: A promotion mix is a set of marketing methods devised by marketers in order to maximise promotional…
Q: This question requires a detailed discussion of a specific marketing strategy going forward.
A: Marketing aims at connecting with the target customers by the way of enticing audio and visual…
Q: Users of data warehouses should be considered. People may be classified into three groups:…
A: Data warehouses are constructed by the companies so that they can store the plenty amount of data in…
Q: Assume JBD decides to expand the sale of its products into new markets outside of the European Union…
A: Every company is surrounded by an environment in which they are working. Business environment may be…
Q: What are social games?
A: Video games are quite popular in the world. There are many video games companies in the world, who…
Q: What is the shortcoming of buying allowances?
A: A buying allowance is a form of purchasing allowance that reduces the cost of a buyer's goods…
Q: QUESTION :- Explain your plan of action and resolution if you were yourself in this position.
A: Customer Service is a technique through which an organization caters to the needs of the customers…
Q: State the two cautions to be remembered when the source of the data is internal or external?
A: Internal and External sources of data are the two sources of collection of data for research. When…
Q: What is the difference between the advertising e-businessmodel and the brokerage e-business model?
A: An e-business model is generally a traditional business’s strategy to transform into a lucrative…
Q: Why a majority of firms are selling merchandise on the Internet?
A: Technological advancements like the internet have made it easy for people to make their purchases…
Q: What are the advantages of the business-to-business (B2B) model?
A: A customer is a person or an entity which will take part in the exchange with the company. The…
Step by step
Solved in 2 steps
- Use the self-concept theory to develop marketingstrategies for the following products:a. The National Alzheimer Association contributionsb. BMWc. Army ROTC recruitmentd. A&W root beere. Purellf. Disney CruiselineSally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red LightThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.. How would you determine the best productposition for the following?a. A brand of tablet computerb. A cell phone targeting childrenc. A local animal shelterd. A line of power tools targeting womene. A brand of toothpaste
- 4. List and describe types of customers and what would be the marketers action?4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.a) How can marketers reduce cognitive dissonance? b) How can consumers reduce cognitive dissonance? Textbook reference: MKTG 12 or 13: Principles of Marketing [Lamb, Hair, McDaniel]
- How would the marketing strategies for thefollowing differ by stage of the HLC? (Assumeeach stage is the target market.)a. Cell phoneb. Scuba gearc. Power toolsd. Children’s toyse. Detergentf. Collegesvariables are the best starting market segments . brands | psychographic segmented marketing buyer's view seller's view labeling Buyer's black box behavior objectives packaging1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation