MKTG 753 CH 8 HW Spring 2024

In 2 pages Please write a Executive Summary on this topic:  Topic: Sustainable Solutions Co. is a start-up that aims to provide environmentally friendly and sustainable products to consumers. Our mission is to promote eco-consciousness and responsible consumption while offering high-quality and innovative products. Through our dedication to sustainability, we aim to contribute positively to the environment and inspire a green lifestyle among our customers.

Scenario: Successful business owners understand the value of repeat customers and how it affects their bottom lines. In fact, studies reveal that returning customers spend close to twice as much money as new customers. For this assignment, assume that you are a committed, small business owner with the goal to further the success of your business. You also know that your customers are the bread and butter of your business.  Therefore, you understand the need to incorporate customer retention strategies using effective marketing strategies and good customer loyalty programs to attract new and keep existing customers. Choose any product or service you would like to market. Expand on some customer retention strategies to attract new and retain existing customers for your product or service. You will need to:   research current marketing strategies for your product research customer retention strategies research strategies on gaining customer loyalty make recommendations on how to…

This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution

This week we will return one last time to the sharing economy. Your assignment is to develop the concept for a new business for this market space. For example, you may decide that there ought to be a business coordinating the sharing of lawn mowers. (You don’t have to pull a Fred Smith on this assignment.) 1) There are two main deliverables. First, you’re to work out the value proposition including target market, problem addressed, your solution, and the points of difference between your solution and what’s currently available. 2) Second, you’re to specify how your business might attempt to capture some portion of the value generated and answer whether that value would be sufficient to build a viable business.   Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

Instructions There are two steps to this assignment: 1) Develop a SWOT analysis for a company. (See detailed instructions below)  2) Based on your SWOT, make three recommendations to your company regarding new product or service ideas.  One of these ideas will be the focus of your marketing plan.   Part 1:  Develop a SWOT Select a company that already exists and that you would like to develop a new product or service for.  Then research that company to create a SWOT analysis.  It is critical that a company understands its internal strengths and weaknesses and the external environment in terms of opportunities and threats.  Develop at least three items for each area: Strengths (3), Weaknesses (3), Opportunities (3), and Threats (3).  Under the SWOT table/chart, you will elaborate on the information in your SWOT.  Make sure each categories (strengths, weaknesses, opportunities and threats) is clearly labeled.  Put enough information into each description so I can tell what you mean.…

Critical Thinking In recent years, for packaged products the FDA has proposed that companies include the per- centage daily value for added sugar on the nutrition la- bel. The primary reasoning behind this proposal is that it would provide information on added sugars comparable to what consumers have been exposed to for nutrients such as saturated fat and sodium that the FDA advises should be limited in consumption.46 Do you think that this update to include added sugar is necessary? Do you be- lieve that this update will alter how people consume and make consumption decisions on products containing add- ed sugars? Explain the reasoning behind your answers.

We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has  distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones

After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry.   For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:   a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.

Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?

State four (4) researchable specific questions based on the general problem presented below. Note that your answers will be graded according to the rubric provided. Write your answers on your notebook. This study aims to describe the academic challenges faced by senior high school working students in the second district of Bataan. The result of the study will serve as a basis for proposing and designing effective learning intervention program. Specific question no. 1: Specific question no. 2: Specific question no. 3: Specific question no. 4: Scoring system 5 points Description All the questions are in parallel with the general problem. 4 points Three questions are in parallel with the general problem. 3 points Only two questions are in parallel with the general problem. Only one question is in parallel with the general problem. 2 points 1 point No question is in parallel with the general problem.

Visit one or more stores that sell the followingitems. Report on the sales techniques used(point-of-purchase displays, store design,salesperson comments, and so forth). What beliefsconcerning consumer behavior appear to underliethese techniques? It is often worthwhile for a maleand a female student to visit the same store andtalk to the same salesperson at different times.The variation in salesperson behavior is sometimesquite revealing.a. Books and magazinesb. Cellular phonesc. Pet suppliesd. Expensive arte. Expensive jewelryf. Personal computers

fashion and monitoring the effects of their initiatives monthly ou are the CEO of a medium-size company that makes I window coverings such as blinds and shutters. Your for the next 8 to 12 months. You approved each of the managers' action plans, and a year later most of the managers were reporting that their initiatives had been successful in addressing the prob- lems and opportunities they had identified a year ago. However, overall company performance continues to be lackluster and shows no signs of improvement. You are confused and starting to question your leadership capa- bilities and approach to change. What are you going to do to improve the performance and effectiveness of your company? company has a cost advantage in terms of being able to make custom window coverings at costs that are relatively low in the industry. However, the performance of your com- pany has been lackluster. To make needed changes and improve performance, you met with the eight other top man- agers in…

Please assist with the questions at he end thanks. FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity…

https://static1.squarespace.com/static/5c54da9fb9144972dc8100a6/t/5e503190da9bf529496b3fc3/1582313916966/The-Art-of-the-Start-2.0-8freebooks.net_+2.pdf   book: art of start 2.0 How has the reading aligned with individual goals, perceptions, or ideasgoing into the reading? Has a deeper understanding of entrepreneurship been attained as aresult of reading the book? Have any individual perspectives or perceptions shifted – if so, how?

I need type answer. . How do the integration of strategic foresight, stakeholder engagement, and data-driven decision-making enhance the multifaceted skills required for effective business goal setting in a dynamic and globally competitive environment?

Propose a business analytics, data science or AI initiative for a target organization:   1)Describe the organization and its current situation to provide the context for your proposal. You may have identified a problem or simply an opportunity for improvement in the organization. - provide the specifics of the small company you have in mind. What they do? What is the business model?   2)what are the business objectives of your proposal. an example could be stated that the key business objective is to improve the customer experience by getting their inquiries addressed on timely basis-Example:  market segmentation and evaluation of personnel productivity as target areas. Or something with the customer experience. Decide what is your target process.   3)indicate what would be the success criteria to assess the outcomes of your proposed initiative. In the current example, we could state that the success criteria would be to ensure that at least 90% of all emails are replied within 24…

Part 5  PR: Briefly respond to at this SOR with an organization in the subject line that is different from your subject line.  Your PR should explain why you agree or disagree with one of your classmate’s reasons for his/her answer to SOR #2, #3, or #4.    Do not just repeat what your classmate said--be sure you add value.   SOR: Subject: Zappos & Holacracy  2. I choose Zappos & Holacracy, I would enjoy working in an environment where I know we are working as a team, but we do not have a manager who is micromanaging and making decisions. We are the ones making the decisions while we are still meeting all our goals and being professional.  3a. I believe Zappos CEO Tony Hsieh is non-hierarchical because he has created a Holacracy environment. He is making sure everyone in the organization is responsible for accomplishing organizational goals. He does not have a management team who takes charge and he does not give the circle talk leaders power to fire or tell another employee how…

3 multiple choice questions      In terms of getting consumers to change habits that negatively impact the environment, researchers have found which of the following to be true?  It is advisable to make it somewhat difficult for consumers to change their habits since consumers enjoy a sense of challenge and feeling of accomplishment. Incentives can be effective in changing consumer habits, but the effects are generally short term in nature. Feedback is generally ineffective in changing negative consumer habits, since most are already aware they are engaging in harmful practices.     At the core of the concept of the "Circular Economy" is the idea that consumers need to make sacrifices in terms of product features and cost for the sake of the environment. the final stage for a product's life in the "circular economy" is "recycling." products should be seen as "living" organisms that process 'nutirients' that are fed back into the system.     The author of the article, "Why Everyone Is…

good day tutor! im here to cure my doubts i hv 1 question. please kindly help solve. Required: selected company: Pfizer Inc. 1. Prepare a PESTLE analysis for Pfizer Inc. (4 points for each component–political, economic, social, technological, legal, environment). Provide at least 6 relevant examples. It is suggested to take into consideration about the current situation happening nationally and globally. (such as Covid19/economic recession/all the downfall & downturns happened due to Covid19) Thats all. tutor, i hope for a clear, precise & easy-to-understand explantions. (non-plagiarized answers) thanks tutor! much appreciated~

2. Imagine you are the CEO of an organization. Your work is expanding and you need to hire people who are experienced and skillful in their fields such as marketing. a. Explain what type of problem exist in above given situation? and what type of decision could be taken? b. Elaborate the decision-making process through which you will be able to hire best marketing employees?

Here i should calculate the CLV using excel to show the numbers and word to write the meaning of these calculations i dont know which equations should i use! 1:B2B company for renting modern office space for small businesses is trying to decide which segment of customers it should enter. The options for it are divided into three segments: (a) technological startups, (b) lawyers and accountants, and (c) private therapists. After thorough market research, the following assessments of the characteristics of each segment were obtained: Estimated segment size Willingness to pay a monthly fee per office Maintenance cost per month Departure rate Startups Estimated segment size10,000 Willingness to pay a monthly fee per office 3000 $ cost per month 400$. in the first month - a departure rate of 10% and then the departure rate increases by 1.05 every month. Lawyers Estimated segment size 5,000 Willingness to pay a monthly fee per office CPA 6,000 $ Maintenance cost per month 1,000$. in the…

1. How would you help increase the sales of a tooth paste ? 2. list between 5 to 10 ideas on how would you help increase the sales of a tooth paste .

Ayesha, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. She has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Ayesha rejected their participation. She felt that banks have a casual approach toward charity events and it is risky to involve them in the event.a. Do you think Ayesha’s attitude and behavior will or will not change over time? Explainb. Does personality have any influence on Ayesha’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts…

Read the following text and write short headings for each paragraph. MARKET LEADERS, CHALLENGERS AND FOLLOWERS 1.In most markets there is a definite market leader: the firm with the largest market share. This is often the first company to have entered the field, or at least the first to have succeeded in it. The market leader is frequently able to lead other firms in the introduction of new products, in price changes, in the level or intensity of promotions, and so on.

Ayesha, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. She has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Ayesha rejected their participation. She felt that banks have a casual approach toward charity events and it is risky to involve them in the event. What changed Ayesha’s attitude? Support your answer with a theory or an example. Does personality have any influence on Ayesha’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts…