What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?

Q: What is the purpose, usefulness and limitations of the following strategic tools: PESTEL, P5F, ILC,…

A: Disclaimer - As per the authoring guidelines of Bartleby, we can answer only the 1st question…

Q: Comment on the essential nature of marketing planning and strategy formulation. Illustrate your…

A: A Marketing plan is a roadmap which is used build to achieve the organization's marketing…

Q: What types of sales promotion methods have you observed recently? Comment on their effectiveness

A: Sales promotion is a component of the marketing mix. It is a marketing strategy in which the product…

Q: How might competitors respond?

A: Competition refers to the substitute products available in the market for a specific item. Every…

Q: Provide at least three distinct learning management systems for comparison and contrast.

A: Consider a learning management system as software that can enhance learning by making it more…

Q: Explain the consumer’s postpurchase evaluation process

A: Consumer behavior gives the insight of consumers attitude and personality which is essential for…

Q: Explain the criteria for stating good marketing objectives

A: Marketing objectives are the set of outcomes preferred by company or a brand, as a result of…

Q: What forms of interpersonal communication besides language can be used in personal selling?

A: Personal selling is the practice of selling goods and services in person. This type of communication…

Q: How can a product’s characteristics affect the composition of its promotion mix?

A: Anything that has value can be referred to as a product. It can be anything that is made available…

Q: The future for the uk supermarket or grocery retailing market

A: What is the Supermarket industry in the UK? Supermarkets sell a large range of groceries and…

Q: Why are support personnel needed in the sales force?

A: A firm has a particular sales force, which refers to the professional sales people, who are involved…

Q: How do target-market characteristics determine which promotional methods to include in a promotion…

A: answer 1 The promotional mix refers to the various ways that companies communicate the brand,…

Q: Prepare marketing and sales preliminary outline for new durian flavored bread.

A: Running a small business isn't easy, and beginning a bakery can be particularly challenging until…

Q: Why are leadership and motivation necessary in a business in which people are paid for their work?

A: It has been said that without leadership, all other aspects of a business are dormant. Firm leaders…

Q: an u answer it as soon as possible, thanks Koon’s is a leading instant noodle producer in Malaysia.…

A: The ways that different companies use in order to enter overseas untapped market where they see some…

Q: Review trade sales promotion methods.

A: Sales promotion is an important promotional tool that improves individual selling and advertising…

Q: How do organizations use public relations tools? Give several examples you have observed recently

A: Public relations tools are employed to create and reserve firm relationships with the customers of…

Q: There is a growing acceptance in the use of models in mainstream marketing planning. Although there…

A: The phrase "product life cycle" includes the time between when a product is launched to the market…

Q: What other unforeseeable events contributed to making Xerox's executives unwilling to take any new…

A: As we all know, IBM was the market leader in office automation at the time, and Xerox and IBM were…

Q: What is an advertising platform, and how is it used?

A: The internet platform offers several media for advertisers to practice their marketing techniques.…

Q: Construct and explain a diagram to represent the information processing cycle ?

A: What is the Information Processing Cycle? If one has to look at the data processing cycle diagram,…

Q: Think about an organization where that producs goods or services. How does this organization keep…

A: Ans. Introduction Apple Inc. is an American worldwide innovation organization that works in…

Q: What is the function of copy in an advertising message?

A: Advertising is a non-personal type of marketing communication that is paid and only one-sided. Here…

Q: Explain the problems and limitations associated with publicity-based public relations.

A: Public Relations, or PR in short, is the method of dealing with the release and spread of facts and…

Q: A company has launched a new ad for a beauty soap which has been on air for the last two months. The…

A: "Since you have asked multiple questions so we will solve the first question for you. If you want…

Q: How should a sales manager establish criteria for selecting sales personnel? What do you think are…

A: Sales Manager- Sale manager in any company directs the distribution of products to consumers, that…

Q: Discuss the profound impact of the Internet on marketing research

A: Digital marketing is the areas which is related to using internet technology in executing…

Q: Describe the social media tools in a marketer’s toolbox and how they are useful

A: Social media marketing refers to the use of social media for the purpose of marketing and selling…

Q: Discuss relationship marketing in services

A: In today's competitive business environment, customer relationship management is essential. Creating…

Q: what are the different generic strategies as formulated by Porter and how do these lead to…

A: The relative position of a company in the market helps in determining if the profitability of the…

Q: In the case of a security compromise, what should firms do?

A: Every day, businesses of all sizes are under attack. From a small mom and pop-gas station that keeps…

Q: How marketers can influence the different stages of hotel decision-making process giving specific…

A: Marketing has the potential to significantly influence customer behavior. The following are some of…

Q: what are the most effective methods for exploring and preparing data?

A: Data Exploration or Exploratory data analysis (EDA) delivers a simple set of exploration tools that…

Q: Is there anything that stands in the way of e-commerce?

A: E-Commerce: It stands for Electronic Commerce. It is the activity of buying goods and services…

Q: Identify several techniques that help make strategic planning effective

A: Strategic planning is the process through which an organization's executives outline their vision…

Q: 1. How does the brand segment the market for novelty ice-cream? Geographic? Demographic?…

A: In the given question, we are tasked to find market segmentation for Skinny Cow Icecreams, which is…

Q: Which criticisms of promotion do you believe are the most valid? Why?

A: Criticisms of promotion means those promotions who are unethical & mislead their content with…

Q: Why are support personnel needed in the sales force?

A: Personal selling as suggested discuss approach of direct selling to targeted audience. There are…

Q: Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company…

A: Sales promotion is an advertising procedure where the item is advanced utilizing transient alluring…

Q: Understand how retailers address product/service failures, and discuss the opportunities that…

A: Concept Of Service Failures - Service Failure, is a type of concept, which is defined as that type…

Q: What is Grab Food? Who are the customers and end-users of Grab Food. What needs are served by Grab…

A: Technopreneurship is the latest trend in the field of entrepreneurship. Though this type of…

Q: Mobile platform for selling cameras Possible end-users are photographers and camera vendors.…

A: There are four types of market segmentation: Demographic segmentation- In this type, the…

Q: Objects with distinct shapes, colours, or patterns that are associated with the brand are called…

A: Attributes are the differentiators that come in different shapes and sizes. The brand helps create…

Q: One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a.…

A: Product Life Cycle refers to the phases through which a product goes through a it enters into the…

Q: One of the following statements is NOT always true about Marketing Plans. Select one: a. Good…

A: A marketing strategy is a written document that outlines the steps that must be taken to attain one…

Q: Describe the major goals of personal selling.

A: Personal selling, often known as face-to-face selling, happens when a single person, the salesman,…

Q: What is the PESTLE Analysis of Alibaba Group: The Rise of a Platform Giant?

A: Alibaba is a well-known Chinese e-commerce company. Aside from that, it is a prominent cloud player…

Q: What is the importance of a good marketing mix, supply chain management and distribution channel?

A: Marketing mix can be defined as strategies or actions that a company would adopt to achieve its…

Q: Traditional marketing research techniques are increasingly becoming obsolete as more companies are…

A: Social media can be considered one of the change mediums. These virtual online spaces give users a…

Q: Explain the importance to marketing managers of growing ethnic markets

A: The population of the United States has always been diverse and ever-changing, with immigrants from…

Introduction to Business Presentation

A professional presentation of a company's products or practices is known as a business presentation. It is usually done with the help of auditory and graphical presentation tools like analytical data, projections, interactive whiteboards, smartboards, and much more. Intra-organizational and sales presentations are the most common types of business presentations. In general, providers give sales presentations in front of prospective consumers to promote their services, while intra-organizational presentations are given by company officials to their colleagues to propose new procedures or regulations.