SCA Analysis - Bryce VanderWoude

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University of Montana *

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Management

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May 6, 2024

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Bryce VanderWoude Strategic Management An SCA Analysis Between Nike and Croc’s Qualitative Metrics In terms of the footwear industry for Fiscal Year 2023, Crocs and Nike's comparison highlights different facets of their operational effectiveness and financial stability. With a profit margin of 55.8%, Crocs surpasses Nike by a significant margin (43.6%). This discrepancy implies that Crocs uses incredibly effective pricing and cost control techniques, allowing it to keep a higher percentage of its earnings as profit. Nike's scale and market presence are apparent in its significantly higher Net Income of $5.07 billion compared to Crocs' $792.6 million, despite Croc's lower margin. This distinction emphasizes Nike's wider operational purview and its capacity to produce sizeable profits by taking advantage of economies of scale and a diverse global market reach. The Return on Investment (ROI) metric provides information about how well each company's investment strategies are working. Nike's ROI is 22.11%, while Crocs' is 20.09%. This suggests that Nike's investments provide marginally higher returns, which could be attributed to the company's wider market penetration and more varied investment portfolio. Close statistics, however, also seem to indicate that Crocs is making good use of its resources and earning high returns on its investments. Another interesting comparison can be seen in the Earnings Per Share (EPS) data; Crocs reports a substantially higher EPS of $12.79, dwarfing Nike's $3.23. This indicator is especially useful for assessing Crocs' profitability per share because it implies that the company makes
more money per ownership unit than Nike. This highlights Crocs' efficient income generation in relation to its equity size and may appeal to investors seeking high profitability relative to share price. In conclusion, Crocs stands out for its higher profit margin and EPS, while Nike demonstrates its dominance in the industry with higher total revenues and net income, which reflect its extensive operational scale and market reach. These metrics demonstrate Crocs' exceptional ability to turn sales into profits and its noteworthy earnings per share generation capacity. While Nike slightly outperforms, both businesses show strong returns on investment, indicating that they are both skilled at allocating their resources to maximize shareholder value. The financial comparison shows how Nike's size and reach contrast with Crocs' greater operational effectiveness and profitability. Table of Financial Ratio Comparisons Across Companies Metric CROCS NIKE Metric 1: Profit Margin (for Fiscal Year 2023, as reported by Statista.com) 55.8% 43.6% Metric 2: Net Income (for Fiscal Year 2023, as reported by Statista.com) $792.6 million $5.07 Billion Metric 3: ROI (for Fiscal Year 2023, per CSIMarket.com) 20.09% 22.11% Metric 4: EPS (for 2023 Annual, as reported by Macrotrends.com) $12.79 $3.23
Qualitative Metrics Analyzing Nike and Crocs using qualitative metrics relevant to the shoe and clothing industries reveals an in-depth understanding of each brand's customer perception and operational strengths. With average pay reported at $130,591 for sales positions and $119,348 for managerial positions, Crocs looks to offer more than Nike in terms of compensation. It's possible that this discrepancy reflects Crocs' deliberate efforts to draw and keep top talent in its specialized market, which could raise worker satisfaction and motivation. Crocs' operational strategy may be built around its competitive compensation policy, which aims to motivate employees to drive innovation and customer engagement. Nike performs better than Crocs in the Net Promoter Score (NPS), which measures customer loyalty and the likelihood of recommending a company's goods or services. Nike's score is 50, while Crocs' is 36. Nike has a higher net promoter score (NPS) because of its strong worldwide brand, adept marketing, and innovative product line, all of which increase consumer advocacy and loyalty. Nike's capacity to sustain a higher net promoter score highlights how well it does the job of promoting a favorable brand image and a closer relationship with its customers. Nike outperforms Crocs when it comes to the Culture metric, which measures things like pay, happiness, retention, meetings, diversity, executive team, CEO rating, and leadership. Nike's score is 73/100, while Crocs' is 62/100. Given the importance of organizational culture in determining long-term employee satisfaction and retention, Nike's higher score suggests a more favorable culture. Strong cultures encourage stronger communication, creativity, and operational effectiveness, all of which support Nike's competitive edge in the world market.
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