The formula of paracetamol tablets is vertically identical for all brands. Glaxo charges a premium price for this same product, yet remains the unchallenged market leader. Discuss what this implies about the value of a brand name. Are there any ethical issue involved in this type of pricing? Which pricing strategy they are applying and why? Note: Please answer the question with points and example

The formula of paracetamol tablets is vertically identical for all brands. Glaxo charges a premium price for this same product, yet remains the unchallenged market leader. Discuss what this implies about the value of a brand name. Are there any ethical issue involved in this type of pricing? Which pricing strategy they are applying and why? Note: Please answer the question with points and example

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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