BUSS320 - Week 1 Lecture

Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.

As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Explain to him the approaches he can consider 2. Analyze the factors that need to be consider for each approach. 3. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.

The objectives/goals section offers more specifics about why readers arereading the marketing plan. What does the company want to achieve, bothoverall and with this particular marketing plan?

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

Many businesses find it challenging to integrate a customer-based marketing strategy into their Web site designs because they lack the necessary resources. Outline what an organization may do to overcome the challenges that it is facing and why this is a tough situation.

A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.

Managers must understand their aims to strengthen customer relations.CRM objectives should have four parallels.

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction​: Briefly explaining the purpose of the report ●Technology Options​: Where you describe each type of technology ●Sales Solution​: Where you explain how the options will increase sales ●Marketing Channels​: Where you discuss how to reach customers…

In marketing, a strategy is: Select one: a. E-Marketing strategy O b. A set of ideas that outline how a product or brand will achieve its objectives C. Budget Planing O d. Evaluation plan

Primarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market. These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors: brand personality brand image brand identity brand differentiation brand positioning brand communication brand loyalty brand equity (including financial equity) Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.

How is market intelligence used in marketing? O It is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packaged

1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?

Looking into the marketing environment Spar group is world-renowned for in-store merchandising in South Africa, the Spar group is a JSE-listed wholesaler and distributor of goods, and service provider to Spar supermarkets. Spar has a clientele worth billions of rands and has approximately 20 00 stores in 35 countries. Communication is very important to the Group and therefore its website enables clients to communicate directly with members of Spar’s merchandising team, and can alert customers of changes in in-store conditions immediately, keeping them in touch with their retail goals. Spar’s merchandising team along with their web-based system ensures that products are on the shelf and in front of customers for longer, assisting time-poor, busy customers. Technology helps Spar to uncover which stores are not performing to expected standards and what the reasons are for this underperformance. Spar’s web-based process analyses real-time data of store conditions. This allows Spar to take…

Describe the concept of predictive analytics in CRM. How can predictive analytics be leveraged to anticipate customer behavior and improve marketing and sales strategies?

Rita has set up a company to manufacture and market GPS tracking systems for cross country runners who like to go on trails in uninhabited areas. A GPS could help if someone gets lost while running on these types of trails. Rita is trying to figure out which approach she will use to bring awareness to her product.  She is also trying to understand who her customer would be.  She has decided a sales orientation would be best suited for her new product.  Questions  What are important considerations for and against using a sales orientation approach?  In your answer discuss what a sales orientation is and why it might or might not work for Rita.  Which orientation do you think would best be suited for this type of product and why? (Explain how this chosen orientation would be beneficial for this business.)

Consider a fitness center. Determine the types of organizational records that the center has available. Explain how these records are used in terms of marketing efforts. Do they effectively generate a consumer profit? If not, what other types of information needs to be solicited to generate an effective consumer profile?

PART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old Navy, The Gap, and Banana Republic PART 2: Imagine that this company is looking to launch several marketing campaigns throughout 2022 and they need to know what types of campaigns would be most effective. You are responsible for comparing TWO existing product/service customers so the marketing campaigns will have the biggest impact. What kinds of research methods would you use to get that information (You should name at least 3)? Why would you use these methods?

PART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old Navy, The Gap, and Banana Republic PART 2: Imagine that this company is looking to launch several marketing campaigns throughout 2022 and they need to know what types of campaigns would be most effective. You are responsible for comparing TWO existing product/service customers so the marketing campaigns will have the biggest impact. What kinds of research methods would you use to get that information (You should name at least 3)? Why would you use these methods? thnkyouuuuuuuuuuuuuuu

Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs.Explain why this is a challenge and outline things an organization can do to overcome these difficulties.

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion

When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct2. What company document is used to develop other important company documents?marketing planpositioning statementmission statementPositioning statementAll are correctAll are incorrect3. A document with four elements that together provide instructions/directions to guide markeing strategy such as; product development, promotion, place, price and target consumers.positioningsegmentationtargetingvalue propositionPositioning statementnone of these answers are correct4. When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct

Effective marketing research follows the six step shown in Figure 1. Discuss with example every process based on the diagram. Figure 1 Marketing Research Process Source: Kotler & Keller, (2012)

hi so i have this pie chart and promotion strategy for my marketing subject i have to explain the theory, then explain what strategy have been used, this is what is needed from my Assignment guid the following: Using Promotion marketing mix tools, please provide: brief analysis of the company’s current promotional strategy for their current market by showing an analysis of their: promotional mix tools recommendations for the company of what new promotional strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their promotional efforts, so they can attract the new target market? Shall they introduce a new promotional strategy? How and why? Your recommendation should be detailed and actionable. For your recommendation, you must show: three (3) promotional mix tools (at least) an IMC pie chart hope you can help me i really confused

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.  CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.

. You have a marketing funnel of 10000 potential customers, 1000 leads, and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

Explain the purposes underlying data analytics and why this approach has become so important to marketing management .  In your discussion you should also bring in the concepts of research and marketing information systems.  Marketers also talk about the importance of story telling as they conceive ways to organize and display data.  Explain how data analytics can really aid in this process of story telling and how this can enhance a manager’s decision-making effectiveness.

Marketing objectives can best be described as:a. How the company utilizes it resourcesb. The end results or outcomes that a company is looking to achieve within a given timeframec. The tactics that the company utilizesd. The amount of profit the company wants to achieve over a given period

The marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.

Your company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ?   a. human resources numbers, company budget, competitor campaigns b. profits, customer relations, sales information, and competitor reactions c. administrative costs, billing procedures, customer complaints, worker turnover rates   Please explain why you chose A,B or C

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…