Effective marketing research follows the six step shown in Figure 1. Discuss with example every process based on the diagram. Figure 1 Marketing Research Process Source: Kotler & Keller

Understanding Business
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Effective marketing research follows the six step shown in Figure 1. Discuss with example every process based on the diagram.

Figure 1

Marketing Research Process

Source: Kotler & Keller, (2012)

Define the problem
and research objectives
Develop the
research plan
Collect the
information
Analyze the
information
Present the
findings
Make the
decision
Transcribed Image Text:Define the problem and research objectives Develop the research plan Collect the information Analyze the information Present the findings Make the decision
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