BUSI 1301 - The Final Exam Study Guide - Fall 2023

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School

Lone Star College System, North Harris *

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Course

1301

Subject

Business

Date

May 2, 2024

Type

docx

Pages

3

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Final Exam - Study Guide Fall 2023 - BUSI 1301 Study Guide Directions o Know the Meaning of each Term and Concept Below . Highly Recommend Using the Textbook, Class Assignments or Lecture PowerPoints to help you Study. o If You have any Questions , please don’t Hesitate to Contact Me. Chapter 1 - Exploring the World of Business and Economics o What is the Textbook Definition of a business? o What are the 3 Components of a Business? o What is gross domestic product (GDP) Chapter 5 - Small Business, Entrepreneurship, and Franchises o What is Primary Reason why many new businesses fail? o What is a Business Plan? Chapter 6 - Understanding the Management Process o What is an organization's most valuable resource? o What are the 4 - Functions of Management? o What is a SWOT Analysis? o What is Leadership Greatest ability? Chapter 9 - Attracting and Retaining the Best Employees What are the three phases of Human resources management (HRM)? 1 Test #4- Study Guide | BUSI 1301 – Spring 2023
Final Exam - Study Guide Fall 2023 - BUSI 1301 Chapter 10 - Motivating and Satisfying Employees and Teams o What is motivation? Chapter 11 - Building Customer Relationships Through Effective Marketing o What is marketing? Chapter 13 - Distributing and Promoting Products o What is a distribution channel? o What is supply-chain management? o What are wholesalers? o What is a Middleman (or marketing intermediary)? o What is a retailer? Who is the largest retailer by sales in the U.S.? o What is inventory management? o What is warehousing? o What is direct marketing? o What is integrated marketing communication (IMC)? o What are the Four elements of the promotion mix? o What is Personal Selling? o What is Advertising? o What is the first step in developing an advertising campaign? o What are examples of an advertising media? o What is sales promotion? And know the examples of each sales promotion Technique? o What is public relation? 2 Test #4- Study Guide | BUSI 1301 – Spring 2023
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