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CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Written Questions
Written Questions
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©Real Estate Academy Australia Version 1.6 – May 2022
RTO 32426
CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Written Questions
What you need to do: Answer the questions below by writing in the space provided. You are required to answer all questions correctly. If correct, you will see
‘Satisfactory’ or if incorrect you will see ‘Not Satisfactory’ in your grades section of
your learner portal next to the assessment name. The assessor will provide
feedback and a Record of Results in the assessment task once graded. You will be
required to resubmit your work for any ‘Not Satisfactory’ assessment tasks. What you will need: Use the learner material provided in your online student portal as well as research
materials such as books, internet, magazines, workplace documentation etc. to
assist you in gaining the knowledge required to answer the questions. Remember
that the assessment is completely self-paced and open book, so you can use
whatever resources you have to answer the questions.
What you need to submit: Your answers to these questions.
How to Submit your Assessment:
Upload your completed document into your learner portal by following the
instructions with the assessment task. You can drag and drop the file into the window or use the add file icon in the top left
of the submission window and select the file your wish to upload by using the
browse/choose file option. Click on finish attempt to submit it for grading.
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©Real Estate Academy Australia Version 1.6 – May 2022
RTO 32426
CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Written Questions
Question 1
In 100 – 150 words, explain the importance of the real estate agent’s personal profile
in attracting potential clients.
A real estate agent's personal profile is essential in attracting potential clients in as
clients want to work with someone who they trust and who has a track record of
success in the real estate industry. A personal profile can help establish an agent's
credibility and expertise, which can be especially important for clients who are
looking to buy or sell properties in a competitive market.
A well-crafted personal profile can also help an agent stand out from their
competitors. It should highlight the agent's experience, qualifications, and
achievements. It can also showcase the agent's personality, which can be an
important factor in building a relationship with clients.
Furthermore, a personal profile can help an agent attract clients who are looking
for someone with specific skills or expertise. For example, an agent who
specializes in luxury properties can use their personal profile to highlight their
experience in that area, making them more attractive to potential clients who are
looking to buy or sell high-end properties. Question 2
Identify (3) risks to the agency that can result from poor marketing and
communication practices and complete the Risk Matrix table below.
Risk
Explain the
consequence of
the risk
Stakeholder(s)
affected
Treatment
strategies to
minimise the risk
Decreased Brand
Awareness
The agency may
struggle to generate
new business, lose
out on potential
sales, and suffer
reputational
damage. This can
negatively
impact
the
agency's
employees,
Employees,
Shareholders,
Clients,
suppliers
&
Service
Providers
The agency can
implement
marketing
strategies
that
increase
brand
awareness such as
advertising, social
media marketing,
content marketing,
and
public
Page | 3
©Real Estate Academy Australia Version 1.6 – May 2022
RTO 32426
CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Written Questions
shareholders, and
clients
relations.
These
strategies can help
the agency reach a
wider
audience,
build credibility, and
establish
the
agency's expertise
in the real estate
industry.
Poor
Customer
Service
The agency may
lose current clients,
face a reduction in
referrals, and suffer
reputational damage
Employees,
Shareholders,
Clients,
suppliers
&
Service
Providers
The agency can
implement
strategies
to
improve
communication with
clients such as
providing
regular
updates,
responding
promptly
to
inquiries,
and
actively
seeking
feedback. This can
help the agency
establish a positive
reputation
for
customer service
and improve client
satisfaction.
Misinformation &
Misunderstandings
The agency may
face
legal
and
financial liabilities,
reputational
damage, and loss of
clients
Employees,
Shareholders,
Clients,
suppliers
&
Service
Providers
The agency can
implement
strategies
to
improve
communication with
clients such as
maintaining
accurate records,
being transparent
about the services
provided,
and
providing clear and
concise
information.
This
can
help
the
agency
avoid
misunderstandings
Page | 4
©Real Estate Academy Australia Version 1.6 – May 2022
RTO 32426
CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Written Questions
and disputes and
maintain
positive
relationships with
clients.
Question 3
When it comes to using marketing and communication channels, identify and explain
(3) examples of ethical practice considerations.
Marketing and communication channels are essential tools for real estate agencies
to attract and retain clients. However, it is important for agencies to consider
ethical practice considerations when using these channels. Here are three
examples of ethical practice considerations:
1. Truthful Advertising: Real estate agencies should be truthful and accurate in
their advertising. This means that any claims or statements made in marketing
materials should be supported by facts and evidence. Agencies should avoid
making false or misleading statements about a property, its features, or its value,
as this could lead to legal and reputational consequences.
2. Respect for Client Privacy: Real estate agencies must respect their clients'
privacy and protect their personal information. This means that agencies should be
transparent about how client data is collected, stored, and used, and obtain explicit
consent from clients before using their data for marketing purposes. Agencies
should also ensure that client data is kept secure and not shared with third parties
without prior consent.
3. Transparency in Communication: Real estate agencies should be transparent in
their communication with clients, providing accurate and timely information about a
property and the services they offer. This includes being upfront about fees and
commissions, disclosing any potential conflicts of interest, and providing clients
with all the relevant information they need to make informed decisions.
Question 4
What is the intent of marketing channels relevant to real estate practice?
The intent of marketing channels in real estate practice is to promote and sell
Page | 5
©Real Estate Academy Australia Version 1.6 – May 2022
RTO 32426
CPPREP4004 – Establish marketing and communication profiles in real estate (Release 1)
Written Questions
properties to potential buyers and renters, and to attract and retain clients for the
agency. Marketing channels are used to reach a wide audience, create awareness
about available properties, and build a positive reputation for the agency. The
ultimate goal of real estate marketing is to generate leads and convert them into
sales.
Marketing channels that are relevant to real estate practice include both traditional
and digital channels. Traditional marketing channels include print advertisements,
direct mail, signage, and open houses, while digital marketing channels include
social media marketing, email marketing, search engine optimization (SEO), and
online property listings. Real estate agents and agencies may also use referral
marketing and word-of-mouth to attract new clients.
In addition to promoting and selling properties, real estate marketing channels are
also used to establish the agency's brand and reputation in the industry. A strong
brand can help differentiate an agency from its competitors, and can create a
sense of trust and credibility among potential clients. By using effective marketing
channels, real estate agents and agencies can showcase their expertise, build
relationships with clients, and ultimately increase their revenue and profitability.
Question 5
What is the relationship between marketing and communication channels?
Marketing and communication channels are interrelated and work together to
achieve the same goal of promoting a brand, product, or service. Marketing
channels are used to create awareness, generate leads, and promote products or
services, while communication channels are used to establish and maintain
relationships with clients, provide information, and facilitate transactions.
Marketing channels are often used to reach a wide audience, create brand
awareness, and generate interest in a product or service. These channels may
include social media, search engine marketing, email marketing, print
advertisements, direct mail, and other forms of advertising. By using a combination
of marketing channels, real estate agencies can reach potential clients through
multiple touchpoints and increase the likelihood of conversions.
Communication channels, on the other hand, are used to establish and maintain
relationships with clients, provide information, and facilitate transactions. These
channels may include phone calls, emails, live chat, in-person meetings, and other
forms of direct communication. Communication channels help to build trust and
establish a rapport with clients, allowing real estate agents to provide personalized
service and address client concerns.
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Current Attempt in Progress
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- %24 wP NWP Assessment Builder UI App X WP NWP Assessment Player UI Appli X A Player A Player Chapter 13 Wiley Assignment - H x A education.wiley.com/was/ui/v2/assessment-player/index.html?launchld%3Da67db8cb-3f9b-4d0b-ae91-9b01aaada0c5#/question/7 e Chapter 13 Wiley Assignment - Homework Question 8 of 8 View Policies Current Attempt in Progress The concession stand at the Shelby High School stadium sells slices of pizza during boys' and girls' soccer games. Concession stand sales are a primary source of revenue for the high school athletic programs, so the athletic director wants to sell as much food as possible; however, any pizza not sold is given away free to the players, coaches, and referees or it is thrown away. Thus, the athletic director wants to determine a reorder point that will meet the demand for pizza. Pizza sales are normally distributed with a mean of 6 pizzas per hour and a standard deviation of 3.70 pizzas. The pizzas are ordered from Pizza Beth's restaurant, and the…arrow_forward5. Choose all that represents "Product/Service Management". Adjusting sale prices to meet customers' demand.. Developing a new product. Changing a product line, adding a new flavor. Determining the cost of a new product. 6. Choose all that represents "Promotion". Creating a Facebook fan page. Having a fashion show at a retail store. Determining the cost of a new product. Developing a new product. 7.Choose all that represents "Selling". Creating a Facebook fan page Giving customers product options that meet their needs Developing a new product Greeting customers at a retail store € 11arrow_forwardSeven Essential Elements of An Effective Compliance Program include: Question 21 options: A-Establishing Compliance Standards of Conduct and Procedures B-Overall Compliance Program Oversight C-Due Care in Delegation of Authority D-Monitoring and Auditing Systems E-All of the Abovearrow_forward
- ***paste results onto Excel and upload it. 1. The information provided below relates to sales in a dine-in restaurant in Salisbury Maryland: Months Sales (in $1000) Mar-19 46.5 Apr-19 49.6 May-19 49.8 Jun-19 61.9 Jul-19 65.5 Aug-19 64 Sep-19 70.3 Oct-19 59.8 Nov-19 60 Dec-19 70.8 Jan-20 51.9 Feb-20 59.6 Due to Coronavirus outbreak, Restaurants were ordered to shut down during March and April of 2020. The restaurant manager is trying to determine the amount of sales lost while it was shut down during March and April because of the outbreak. a. Use exponential smoothing, with α =.2, to develop a forecast for March and April. (Hint: Use the forecast for March 2020 as the actual sales in March 2020 in developing the forecast for April 2020.) b. Comment on the use of exponential smoothing for forecasts more than one period into the future. c. Use trend projection to forecast sales for March and April 2020. d. The restaurant had purchased as insurance…arrow_forward18 Which of the following statements is true with respect to Freddie Mac's and Fannie Mae's automated underwriting systems? A) Each system has the same approval guidelines. B) Each system underwrites loan applications differently. C) Each system will inform the mortgage loan originator when to process the loan through the other's system. D) Only Freddie Mac's automated underwriting system will accept blended ratios.arrow_forwardPlease do not give solution in image format thanku Describe a strategic plan and the strategic plan development cycle, including timeframes.arrow_forward
- SEM - Chap 3 - Student Copy - Gatorade Website Research Assignment (2) - Word (Product Activation Failed) put References Mailings Review View Acrobat O Tell me hat cuant to do - A A ,三,玩, |处 Aa - AaBbCcD AaBbCcDc AaBbC AaBbCcC AaB AaBbCcD. x' A - aly , A 三=|▼ , 1 Normal T No Spac. Heading 1 Heading 2 Title Subtitle Paragraph Styles 5. Name at least 4 things that have changed since Gatorade was first introduced? Use complete sentences for your answers. 1. 2. 3. 4.arrow_forward25- ‘Currency up to date’ relates to which among the following information attributes? a. Form related attribute b. None of the options c. Time related attribute d. Content related attributearrow_forwardDFD of proposed solution USER Request Form [Type input] Find Lease Document Problem Submit Request [Lease Store] Common Problems Store] [Request Store] Phone Cameraarrow_forward
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