Dow Corning

EXECUTIVE SUMMARY Dow Corning is a global leader in silicone-based products. It sold its products to more than 80 countries globally and has a 40% worldwide market share in 2006. Its success to date was a large part driven by a major marketing initiative that revived the company half a decade ago, the launch of dual brand strategy and the resultant launch of the Xiameter brand. The Xiameter brand was an instant success, but is now experiencing challenges from increasing competition. This paper

This case study is telling some key factors that helped the company, Dow Corning when their CRM went mobile. Mobile CRM increases sales productivity and improves relationships with customers (O'Brien, 2011). Chip Reeves is the current director of marketing and sales processes but he used to be a salesman. Chip Reeves had an advantage when selecting how to make the functions of the CRM mobile device more likable and enjoyable for salesman being that he used to be a salesman. Chip Reeves knows the

Ethics of Penn Square and Dow Corning Ethics of Penn Square Bank and the Dow Corning Bankruptcy Penn Square Bank: What were the ethical pressures on the firm concerning documentation, credit extension, and revenue recognition that lead to the final collapse? What should have been done to reduce or offset these pressures? Penn Square Bank was a small commercial bank in Oklahoma City which made high-risk financial loans during the late 1970s in the oil boom. The bank ultimately collapsed

Why has Western Union been able to adapt to severe disruptions and survive over so many years? It never confused the business it was in with the way it conducted its business. At its core, Western Union was about facilitating person-to-person communications and money transfers -- whether via telegraph, wireless networks, phone, or the Internet. "We always saw ourselves as a communications company," says President Christina Gold. Contrast that with Kodak. By defining itself too narrowly as a product

management and has become a benchmark of how to handle a crisis. The Dow Corning silicone breast implant crisis has become a benchmark of how not to handle a crisis. There are a number of valuable lessons learned from this particular crisis. Both crises dealt with public health and safety issues, but both were handled very differently. Because of this, Dow Corning's reputation and image suffered considerably. As a result, Dow Corning is still suffering today from a crisis that began in the late 1980s

the manufacture of silicone breast implants by Dow Corning and what caused this scandal to become corporate crime. This subject is of special interest to me because my mother has been in litigation with Dow Corning since the late 1980's. I will use several research methods for development of this research paper. They will include researching books and the use of the internet. I believe that my findings will show that for more than thirty years Dow Corning manufactured and distributed an unsafe product

School Case Study Corning Glass Works: The Z-Glass Project Claude Barnett  Jason Fishner  Jillian Ozkara  Frankie Quarles Empire State College – Operations Management Instructor Betul Lus October 17, 2010 Problem Statement The Corning Glass Company many product developments throughout the 1950s, 1960s, and 1970s. During that time they always had been a leader in the arena of glass and ceramic products. Corning Glass Company focused on

One of the collections in the OKC Museum of Art is an exhibition of glass and drawings by Dale Chihuly. Currently the Oklahoma City Museum of Art is home to one of the largest collections of Chihuly glass in the world. Chihuly’s background includes a B.A. in interior design from the University of Washington, a M.S. in sculpture from the University of Wisconsin-Madison, a M.F.A. in sculpture from the Rhode Island School of Design, & honorary doctorates from the University of Puget Sound & the Rhode

Corning Glass Company is an old company founded in the US, specifically in Massachusetts that manufactured glass, ceramic, and related materials usually on an order basis, which means it did not had a determined market other than satisfying particular demands from its customers and taking opportunities manufacturing Original Equipment for larger companies. Corning Glass was established in Corning, New York in the mid 1800s. Corning Glass’s operations were in Corning but as the company grew they opened

Owens Corning (NYSE: OC) is the world 's largest manufacturer of fiberglass and related products, headquartered in Toledo, Ohio, and it has around 15,000 employees, in employees in 27 countries on 5 continents. Owens Corning net sales are $2.6B, $5.3B, $5.1B, $5.3B (2Q 2014, 2013, 2012, and 2011), and it has two segments; Composites (34%) with sales of $1B, and $1.8B (2Q 2014, 2013), and Building Materials (66%) with sales of $1.7B, $3.6B (2Q 2014, 2013). Composites segment is divided in reinforcements