you have been appointed as the "New manager of American Airlines". And have the daunting task of restruring the organization whic has been known for (1) late departures (2) poor customer servive and (3) poor digital services when it comes to suctomes booking flights online. what would be your strategy for implementing change to restructure the organization, particulary in the 3 areas mentioned?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.2: Largest Toymaker In The World: Lego Builds On Past Success
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you have been appointed as the "New manager of American Airlines". And have the daunting task of restruring the organization whic has been known for (1) late departures (2) poor customer servive and (3) poor digital services when it comes to suctomes booking flights online.

what would be your strategy for implementing change to restructure the organization, particulary in the 3 areas mentioned?

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