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- COVID-19 has had a massive impact on humans, and so governments all over the world are using Marketing strategies to try and minimise its harmful effects. One such strategy is to use Marketing to encourage as much of the population as possible, to get vaccinated. Referring to the topic on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages one, two, three and four of the Consumer Decision Process in relation to getting vaccinated against COVID-19? Which of Maslow’s 5 motives are likely to have the biggest influence on someone’s decision to get vaccinated against COVID-19 and why? Rank each motive that you identify from ‘most relevant to ‘least relevant’ and explain the reasons behind your answer.What is an IMIS?Answer all three sub part questions. Hershey chocolate milk Hershey Foods Corporation is making an unusual move in using national TV advertising for its chocolate milk, a product that historically has not received much ad support. The national TV commercial, which first aired in June 1983, was shot in 12 weeks in London by Clearwater Productions. Doyle Dane Bernbach 192 This book is licensed under a Creative Commons Attribution 3.0 License (DDB) in New York developed the commercial, which has been shown nationally on a children's network and in the early fringe time period. "The commercial's creative; it's aggressive. It breaks one cardinal rule by not mentioning this new product until 75 per cent into the commercial. But the commercial works. We think its unique", says Bob Jeffery, DDB VP account supervisor. He admits that the Hershey packaging also has had an important consumer impact. "The carton practically screams chocolate." According to Hershey sales figures, Hershey chocolate…