Who are the (potential) target customers, the marketplace and trends impacting the marketplace for this product/brand/organization. For example, should this brand be re-positioned? Target a slightly different market segment? Use different media to reach their target audience? Take an advantage of a new, exciting opportunity in the marketplace?

Who are the (potential) target customers, the marketplace and trends impacting the marketplace for this product/brand/organization. For example, should this brand be re-positioned? Target a slightly different market segment? Use different media to reach their target audience? Take an advantage of a new, exciting opportunity in the marketplace?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

See similar textbooks

Similar questions

What is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge) facing Burt’s Bees is the brand is targeted to an inappropriate segment. WHAT strategic marketing steps should the new owners of the Burt’s Bees company (Clorox) take to overcome this challenge? e.g., Instead of targeting older consumers who are concerned about their health, Clorox should target a new customer segment. They should focus on a younger segment that is environmentally conscious, who would be willing to pay a premium for the Burt’s Bees branded products.
COMMERCIAL & BUSINESS AWARENESS: What are the problemsfacing our industry at this time?
Using two consumers from a relevant marketsegment, conduct an activity analysis for anactivity that interests you. Prepare a report on themarketing opportunities suggested by your analysis.
1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing 2) Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics 3) Happy Holidays, chain of travel agencies has identified the lesbian, gay, bisexual, and transgender (LGBT) community as…
Analyse and evaluate the marketing strategies and orientations used by the C&C Cola USA to develop its retro brand and communicate with the target market ?
f you were asked to pick a product—other than food—that you think you could successfully promote and distribute using a mobile storefront, what would it be? Why do you feel the mobile strategy would be successful for that product? What times, locations, and details would you choose when promoting your product?
Why do you think even non - food advertisers are attracted to the Food Network ?
1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing
What is disruptive marketing thread? What cause disruptive marketing thread? How to avoid disruptive marketing thread to happen?
How has OXO modified its marketing mix? Are these changes in line with its mission?
What are the pros, cons, and risks associated withNike’s core marketing strategy?
the management has asked you to explain various types of segmentation for KidsVilla.