While sales representatives traditionally operated with limited technology support, in recent times, technology has been used to improve productivity. IT applications, typically involving laptop computers, are often referred to under the broad heading of salesforce automation (SFA). Salesforce automation software has developed through a series of different generations over the past decade.

Computer Networking: A Top-Down Approach (7th Edition)
7th Edition
ISBN:9780133594140
Author:James Kurose, Keith Ross
Publisher:James Kurose, Keith Ross
Chapter1: Computer Networks And The Internet
Section: Chapter Questions
Problem R1RQ: What is the difference between a host and an end system? List several different types of end...
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While sales representatives traditionally operated with limited technology support, in recent times, technology has been used to improve productivity. IT applications, typically involving laptop computers, are often referred to under the broad heading of salesforce automation (SFA). Salesforce automation software has developed through a series of different generations over the past decade.

Briefly discuss the three generations and how each of them impacted on the sales function.

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