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- A small company has just hired an agency to enhance and build a positive public image. Which element of the promotional mix describes this scenario? Question 10 options: a) Public relations b) Personal selling c) Advertising d) Sales promotionWhat type of promotional strategy promotes to the manufacturer? Question 6 options: a) Pull strategy b) AIDA strategy c) Push strategy d) Market strategyWhich of these promotional methods involve face to face communication with the customers? a) Public relation b) Sponsorship c) Online advertising d) Personal selling
- Promotion what is the Advertising (paid media) for coca-cola Company What is the Sales promotion (short term incentives) for coca-cola company What is the Publicity (free) for coca-cola company What are the Face to face selling techniques for coca-cola Company Provide examples(3)- flyer, magazine ad, newspaper article, websites, etc. for coca-cola companyFor cost per reach, which of the promotional mix tool has the highest cost? Question 4 options: Advertising Public Relations Sales Promotion Personal SellingA small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county. This practice is commonly referred to as which of the following? Question 6 options: a) Market positioning b) Marketing management c) Target marketing d) Promotional mix
- Which element of the marketing mix tells, influences, or reminds potential customers of a product? Question 4 options: a) Product b) Price c) Promotion d) Placei attached the picture please check and answer the question Q): How might the appeal of an ad change for someone outside of the target audience?As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will encourage all stiudents (graduates and non-graduates) to support the school’s campaign of increasing its enrollment numbers.
- In personal selling, costs of promoting a product or service can be controlled by: Question 12 options: a) promoting undifferentiated sales messages toward prospective consumers. b) adjusting the size of the sales force in one-person increments. c) purchasing advertising and sales promotions in large amounts. d) promoting a product to both qualified and nonqualified prospects.Q47 ACCording to the promotional mix, a method which focuses on building relationships with individual customers to maintain lasting relationship is called_______________________. Select one: a. direct marketing b. sales promotion c. direct channeling d. offline promotionQ2 Considering the promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as___________________. Select one: a. public relations b. personal selling c. sales promotion d. advertising