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When calculating the marketing
a.it is relatively straight forward to estimate the profit from as well as the investment that goes into a marketing initiative since marketing initiatives are not very complicated.
b.it is easy to estimate the profit from a marketing initiative but difficult to estimate the investment that goes into it.
c.it is difficult to estimate the profit from as well as the investment that goes into a marketing initiative.
d.it is difficult to estimate the profit from a marketing initiative but easy to estimate the investment that goes into it.
Which one?
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- How is market intelligence used in marketing? O It is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packagedMarketing objectives can best be described as:a. How the company utilizes it resourcesb. The end results or outcomes that a company is looking to achieve within a given timeframec. The tactics that the company utilizesd. The amount of profit the company wants to achieve over a given periodAssume you are modeling a rapidly growing company that is currently losing money. Which type of analysis would help you forecast future profitability? a. Reverse DCF b. Same store sales c. Unit economics d. TAM
- marketing company is facing some issues with his new marketing strategy since the data he and his team gathered from surveys wasn’t compatible with the analysis tool they’re most comfortable using. Which of the following current issues in Data Warehousing best describes the given scenario? * The company cannot have access to the data. The data gathered by the company is unusable. The data gathered by the company is impossible to understand. The company cannot find the needed data. Which of the following is NOT a characteristic of a Data Warehouse? * A data warehouse is most often than not, normalized. All of the above are characteristics of a data warehouse. The data stored in a data warehouse is usually large. The data stored in a data warehouse came from sources, both inside and outside the organization.Regarding an ARM, which of the following statements is accurate in describing the index type? A) The applicant decides which Index type the ARM will use when they apply for a loan, and the index type generally will not change after loan closing. B) The lender decides which index type the ARM will use when an applicant applies for a loan, and the index type generally will change after loan closing. C) The lender decides which index type the ARM will use when an applicant applies for a loan, and the index type generally will not change after loan closing. D) The title company decides which index type the ARM will use when an applicant closes the loan, and the index type generally will change after loan closingWhich of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.
- Wat is the purpose of the Situation Analysis section of a Marketing Plan? Select one: a. To provide an overview of the internal and external conditions impacting the firms. b. To develop decision criteria on which markets to enter. c. To create of market support for a firms product or service. d. To only focus on which products in the market to compete against.Which of the following statements BEST describes the purpose of a Deability income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs. It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B D.The research process is a well-structured methodology that aids the manager to make an educated business decision. The most important element of this process is the source of data used. The better the data, the better the result. Data must come from a sample that is random and large enough. What are the six stages in a research process? Which stage is the most difficult to complete? Why? Which stage is the most important? Why? How important is it to have accurate data? Justify answers using examples and reasoning.
- You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?One of the following statements is NOT always true about Marketing Plans. Select one: a. Good Marketing Plans identify risks and include potential contingency plans b. Good Marketing Plans include information that documents and justifies the strategic and tactical decisions c. The Strategic Marketing Process provides the framework for the Marketing Plan d. Good Marketing Plans that are properly implemented lead to winning outcomes and results (relative to the competition). e. Good Marketing Plans will include sales forecasts and budgetsWhich of the following statements is true of a skimming strategy? A) It involves setting prices based on research and analysis gathered from the target market. B) It involves addition of a profit percentage to the cost of production so as to determine the final selling price. C) It involves selling a product at a low price so as to expand the company’s market shares. D) It involves initial identification of high-paying customers, followed by a progressive lowering of the product’s price. E) It involves introducing a product at a low price to induce a maximum number of consumers to try it.