What would be an ideal mission statement for Marks & Spencer with the following framework
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What would be an ideal mission statement for Marks & Spencer with the following framework?
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- 1. Describe Size of the Market in the business plan 2.Explain what Elements of a Successful Business Plan 3. What is added value in business? 4. What is Value-Added in Marketing?5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?1. Why would a course in marketing be helpful even if you don't pursue marketing as a career? 2. Name a company you think might be successfully following a production orientation. Why might a firm in this industry be successful following such an orientation?
- 1. Discuss the difference of marketing and marketing mix, and how does will affect you as a future business manager? 2. At present time, what approach do you prefer to use in marketing? Why? 3. How will the 4Ps, 7Ps, and 4Cs be of help in your life as a future graduate of BIT?Using the three disntinctive generic business strategy by Porters, which business strategy is most suitable for investment company that deals with assets managementImagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following: · Describe your organization's mission, vision, and values. · Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. · Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. · Select…
- When most people think of successful marketing, internal firm culture doesn’t immediately come to mind as a contributing factor. You may have learned about corporate culture in a management course. What is a corporate culture? What are some reasons a firm’s culture isimportant to the capability of doing good marketing?Give some examples of aspects that you consider indicatea good corporate culture for marketing.1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.Choose a present/existing company and answer the following questions: 1.What product/services that you have recently purchased to the company? 2.On the product that you have chosen, do you feel satisfy on your purchase? Yes or No? and your reason. 3.Do you encounter problems with your chosen product? Yes or No? if yes what is it? 4.Where you able to report your complaints to the company? If yes? How did you call their attention? 5.How will the company improve its services/products for their customers?
- Get together with two to three other classmates for this discussion question. Then: Select any organization that you find to be of interest. What product or service do they offer? Discuss the product/service base knowledge . How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?Many companies operate on the mentality that "mar- keting is an expense." Do you agree that marketing is an expense, or should marketing be treated as an investment? Should there be a business standard as to whether marketing is treated as an expense/invest- ment, or should individual organizations be given the freedom to choose which line item to assign it to? Ex- plain your reasoning.Part III - Internal Analysis Identify and explain at least three core competencies of Homedepot. Conduct a VRIO analysis of Homedepot and make a conclusion for each core competency