What role does forecasting play in the planning process, and what methods or techniques can be used for accurate forecasting

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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What role does forecasting play in the planning process, and what methods or techniques can be used for accurate forecasting?

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