What questions would you ask before developing an IS for data collection and analysis? Please list five questions.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Considering a new chain of shoe stores. The marketing department of the corporation would like to know the customers and their preferences. What questions would you ask before developing an IS for data collection and analysis? Please list five questions.

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