What kind of responses would you expect from Tesla’s rivals in the automobile manufacturing industry to the Model 3’s popularity?
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What kind of responses would you expect from Tesla’s rivals in the automobile manufacturing industry to the Model 3’s popularity?
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- Lego products are designed to last for generations.How might this level of quality affect Lego’s ongoing sales,both positively and negatively?How would auto makers solve the problem of having cheap cars' sales become less than before?Read the case below carefully and answer the following questions. Big Data, Big Business, Big Opportunities Imagine working 10 years to become the lead marketing executive at a large retail organization only to find that your competitor is invading your market share by 20 percent each year. You quickly decided to launch several online marketing promotions while improving your products, but find your efforts are fruitless as your competitor continues to steal your customers, destroying your profits while raising its own. As you begin to analyze your competitor's business strategy, you find that while you were focused on sales reports, product inventory analysis, and other traditional marketing efforts, your competitor was making a massive investment in upgrading all of its management information systems. This included systems capable of collecting, storing, and analyzing data from every store, product, and sales representative in the market. In fact, your competitor now knows more about…
- Commercial television channels depend on one thing for survival - advertisement revenue. Naturally they have to come up with programs to attract the most number of people to watch their channels. Assuming that you are a television strategist (say for C9) and you have acquired some knowledge of market segmentation. You are to analyse the television market of C2 (ABC), SBS ,C7 ,C9 ,C10 based on the following questions. Who would watch “The Bold and Beautiful” on C10 in the afternoon?What type of people do you think will watch "Deal or no Deal"?How would a CEO (like Paolo DeCesare) of P&G deal with resistance from the introduction of a new product like SK-II or O2005?You are CSR at a marketing company selling marketing packages and business consulting services for $60,000. Kirk, owner of a OKCuisine, a once prominent restaurant expresses that business is slow and they don't think they want to pay that amount in the middle of a pandemic. Use your knowledge and skills in the field to sell the package successfully to this customer.
- The pandemic has altered the business landscape considerably. Consumer behaviour and needs haveevolved and markets have been disrupted and new markets and competitors have emerged.Your CEO has tasked you to analyse the competitive environment of the industry that yourorganization is operating in. Using an appropriate tool, analyse the attractiveness of the industry thatyour company is operating.Is it your opinion that video games become better with the advancement of technology? Why do you believe what you believe (or why don't you believe what you believe)?In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?
- If you were Google, what difficulties did you face when you initially entered the Chinese market?You have been asked to increase the number of your organization’s event sponsors. What steps would you take: to locate new sponsors, display evidence of the value of sponsorships, and leverage this growth in support to gain higher sponsorship levels among current sponsors?.What is their favorite new product or service (new in the last year or so), what product do they think has most changed our lives as a society in the last year or so? How do you think this product has changed or will change consumer behavior?