What is a disruptive marketing plan?
Definition:
Disruptive Marketing Plan is a marketing operation that involves the notion that valuable marketing activities or results that forms a foundation in initial implementations within a department or function in an organization and which then propagates and progresses across a company's other internal departments/functions, and hence eventually connecting with or spreading to external companies which naturally determines the market-base.
This practice also ensures the market-based value creation which is to be delivered to the primary stakeholders of the company.
The overall outcome also effects the established companies and leaders tremendously.
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