What challenges and opportunities does the complexity of international market forces present to the successful marketing and expansion of global brands? Please provide great detail.
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What challenges and opportunities does the complexity of international market forces present to the successful marketing and expansion of global brands? Please provide great detail.
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- What challenges and opportunities does the complexity of international market forces present to the successful marketing and expansion of global brands?Technology provides marketers with limited budget opportunities to build brand awareness on a global scale. What are the three best brand awareness strategies for bringing a product or service to a global marketEnumerate how can companies ensure that their products and services are relevant to local markets, while maintaining a consistent global brand identity?
- Describe the four factors that contribute to the likelihood of success for a product or service in an international market.How can companies ensure that their products and services are relevant to local markets, while maintaining a consistent global brand identity?Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
- How do promotion and advertising strategies contribute to the success of an international company? Explain what are the determinants of product adaptation in international markets. Argue about the manager's role in managing the product's brand in the target market.How do Global marketing target markets throughout the world?Discuss how the international trade system and the economic, political–legal and cultural environments affect a company ’s international marketing decisions?
- How does place branding and image work in international marketing ?Throughout this course, we've learned how laws, customs, events, and circumstances shape international marketing. During the past year, our lives have changed dramatically due to the outbreak of the COVID-19 pandemic. The pandemic has changed our lives in many ways. What changes or impacts do you predict the pandemic (and/or the country's handling) will have on the future of international business and marketing?