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What are the positive and negative aspects of SunGard’s new sales force structure?
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- Describe the types of data/information stored in Salesforce, how is it captured, and how is it used?why growth sales is important in a company?Q: What role has technology played in the evolution of the salesperson? and how do the situational variables of industry location and culture influences sales force activities?
- How would your marketing strategies differ if you owned a B2B company versus owning a B2C company? Why is it necessary to follow the 7 step B2B buying process as it pertains to major acquisitions? Are there any examples that you can find on the web that provide examples of a time when perhaps companies didn't follow these steps?The manager of the training department at your marketing firm has askedyou to help with writing a training manual that describes the selling process.To begin, include some information that describes why the creative sellingprocess is so important. Then identify the steps and include a summary ofeach. Finally, include a paragraph that describes the importance of followup to the selling process.Which sales promotion tactics could Mastercard employ?