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- Children are most likely to influence the buying decision for which of the following items? O A. new technology O B. family car OC. health and wellness products O D. None of the provided responses are correct because children do not have an influence on buying decisions.Which of the following is a subjective measure of brand equity? a. Brand name b. Brand awareness c. Brand quality d. Perceived value e. All of these are subjective measures.Which information is not found in an MSDS? * Reactivity Date Chemical Identity Buyer Information O Routes of Entry
- 1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?Marketing Mix (4P’s) (400 – 600 words) for watermelon oreos1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- Which test is best to assess whether two independent means are equal? Group of answer choices 1. 2-sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportions testIndicate whether the items below are used as key performance indicators for the areas Buyer conversion rate *(A) Financial(B) Customer(C) Internal Process(D) Learning and Growth performance.Which of the following would be the impact of mistakes in marketing budgeting? A)The company and the brand may have to live with mistakes for the entire year B)The company will still make a lot of profit C)None of the option D)Nothing happen to the company and the brand
- Individual brands -- these are brands which identify a particular product, and not the name of a company eg. Close-up toothpaste, Lux bath soap etc. Select one: O True O False* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?