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What are FOUR (4) ways in which a firm like Aqua Manufacturing benefits from good sourcing decisions

What are FOUR (4) ways in which a firm like Aqua Manufacturing benefits from good sourcing decisions

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Aqua Manufacturing Limited is one of the leading dry blend beverage companies in Jamaica. Their
portfolio includes Aqua Food Drink, La-Soy Lactose-Free, Porridge Mix, Whole Milk and Readi
Milk. These are all household names that stand for quality throughout the Caribbean, North
America, Canada and the UK. As a company with global intent, it has a strong business
relationship with its suppliers. Either independently or through contract manufacturers, the
company manufactures, markets, and sells a variety of products through its export division.


Required:
A. What are FOUR (4) ways in which a firm like Aqua Manufacturing benefits from good
sourcing decisions?

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