Weighted factor method Use the table to calculate the most ideal X coordinate for supermarket Point Quantity offered/requested Transportation costs Coordinate X Coordinate Y Supermarket 1 3,000 0.04 4 8 Supermarket 2 3,500 0.04 7 2 Supermarket 3 2,000 0.07 3 5 Supermarket 4 1,500 0.07 7 4 Supermarket 5 1,200 0.07 6 8
Weighted factor method Use the table to calculate the most ideal X coordinate for supermarket Point Quantity offered/requested Transportation costs Coordinate X Coordinate Y Supermarket 1 3,000 0.04 4 8 Supermarket 2 3,500 0.04 7 2 Supermarket 3 2,000 0.07 3 5 Supermarket 4 1,500 0.07 7 4 Supermarket 5 1,200 0.07 6 8
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Weighted factor method
Use the table to calculate the most ideal X coordinate for supermarket
|
Point |
Quantity offered/requested |
Transportation costs |
Coordinate X |
Coordinate Y |
|
Supermarket 1 |
3,000 |
0.04 |
4 |
8 |
|
Supermarket 2 |
3,500 |
0.04 |
7 |
2 |
|
Supermarket 3 |
2,000 |
0.07 |
3 |
5 |
|
Supermarket 4 |
1,500 |
0.07 |
7 |
4 |
|
Supermarket 5 |
1,200 |
0.07 |
6 |
8 |
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