Weight Watchers International stopped using the word diet in its advertising because of the word’s negative? Multiple Choice:   A. stereotype.   B. perception.   C. attribution.   D. attitude.   E. context.

Which of the following eating disorders involves starving one's body in the pursuit of thinness? a. Bulimia b. Anorexia c. Binge eating disorder d. Night eating syndrome

The largest segment of the U.S. population, the "baby boomers," are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation. Find at least 4 images or video clips of advertising or other popular media that is targeting the older adulthood age group. Use a caption for each piece of media to explain the advertisements and how it relates to the cognitive and physical development or decline of the older adulthood age group.

Four Characteristics for Ads to 4 poin trigger fast recall and recognition curiosity command before and after illustrations, demo, or problem-solution narrative the picture news story appeal innovation inclusion of relevant characters emblematic of the brand

You become a salesperson for X company and you are selling Y product ,,, Think about one product extensively needed for home use How are you going to convince people to buy your products What kind of characteristic you must be Determine the segments of your selling products How are you going to deal with customers refuse to buy your products in case bad fake reputations stick to your products

Marketing stimuli are the main determinants of a consumer's ferences and attitudes. Select one: O a. False O b. True

Which strategy should be used to change the cognitive component of consumers' attitudes? Select one: a. Adjustment Function b. Ego-defensive function c. change beliefs d. value-expressive function

According to Abraham Maslow, the hierarchy of needs is a good way to guide marketer's thinking. Which of the following best describes the category in which health falls? O Basic human needs. Safety and security O Social needs O Self-actualization.

a)    Define what is meant by ‘attitudes’ in a marketing sense and explain what the individual components of the tricomponent model are    b)   Using the functional theory of attitudes model (Katz), explain the significance of each of the 4 types and provide an example from your own personal experience which highlights its relevance

Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?