UST 40,000 (Commerce 5,000; Medicine 15%; AB 20%; Law 5% and others) Average price per computer device Php25,000 Average price per Apple device Php30,000 Among them, 40% of students of commerce, 50% of AB, and 80% of Law owns at least one Apple device. Compare the brand penetration of Apple in the above colleges. What is the penetration share of Apple in the above colleges? Given that students replace their Apple devices once every 3 years on average, what is the market size (units/revenues) for computer devices for these colleges until the end of 2025? What is the concentration of sales/revenue of Apple devices among the colleges (BDI)? Compare the CDI and BDI of the colleges. Insights?
UST 40,000 (Commerce 5,000; Medicine 15%; AB 20%; Law 5% and others)
Average price per computer device Php25,000
Average price per Apple device Php30,000
Among them, 40% of students of commerce, 50% of AB, and 80% of Law owns at least one Apple
device.
Compare the brand penetration of Apple in the above colleges.
What is the penetration share of Apple in the above colleges?
Given that students replace their Apple devices once every 3 years on average, what is the market
size (units/revenues) for computer devices for these colleges until the end of 2025?
What is the concentration of sales/revenue of Apple devices among the colleges (BDI)?
Compare the CDI and BDI of the colleges.
Insights?
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