ubject: digital business management Q: Select any one industry from primary sector (producing raw materials). Do an online marketplace analysis to assess competitor, customer and intermediary and their use of the Internet in the specified industry. Discuss the issues in managing digital business infrastructure for the identified sector. Note: References and in-text citations are important.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.2: Largest Toymaker In The World: Lego Builds On Past Success
Problem 3C
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Subject: digital business management Q: Select any one industry from primary sector (producing raw materials). Do an online marketplace analysis to assess competitor, customer and intermediary and their use of the Internet in the specified industry. Discuss the issues in managing digital business infrastructure for the identified sector. Note: References and in-text citations are important.
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