Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What can be the Significance of Research,  Research Question/s, and definition of key terms based on the topic above? In a qualitative method approach.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.


What can be the Significance of Research,  Research Question/s, and definition of key terms based on the topic above?

In a qualitative method approach.

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