To run a valid test marketing experiment regarding a possible purchase of the product, marketers need to answer which of the following questions? Group of answer choices a. what type of product adopters? b. how many cities will we need for the test market? c. is the product price reasonable in relation to the value? d. what needs will the product meet?
To run a valid test marketing experiment regarding a possible purchase of the product, marketers need to answer which of the following questions? Group of answer choices a. what type of product adopters? b. how many cities will we need for the test market? c. is the product price reasonable in relation to the value? d. what needs will the product meet?
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 1DYMP
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Question
To run a valid test marketing experiment regarding a possible purchase of the product, marketers need to answer which of the following questions?
Group of answer choices
a. what type of product adopters?
b. how many cities will we need for the test market?
c. is the product price reasonable in relation to the value?
d. what needs will the product meet?
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