The "We Believe" brand video campaign from Gillette sparked conversation and controversy by suggesting that now is the time for men to "be better," and move on from the toxic masculinity that is a cultural focus right now. Gillette launched in January a movie with a plot in which the brand is more at the periphery rather than at the center of the ad. the video takes the company's 30-year-old slogan, "The Best a Man Can Get," and shows how men can do better by pointing out toxic behavior when they see, intervening when appropriate, and protecting their children from bullies. this is an example of * Slice of life execution Animation execution Story telling executions Testimonial execution
The "We Believe" brand video campaign from Gillette sparked conversation and controversy by suggesting that now is the time for men to "be better," and move on from the toxic masculinity that is a cultural focus right now. Gillette launched in January a movie with a plot in which the brand is more at the periphery rather than at the center of the ad. the video takes the company's 30-year-old slogan, "The Best a Man Can Get," and shows how men can do better by pointing out toxic behavior when they see, intervening when appropriate, and protecting their children from bullies. this is an example of * Slice of life execution Animation execution Story telling executions Testimonial execution
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:The "We Believe" brand video
campaign from Gillette sparked
conversation and controversy by
suggesting that now is the time for
men to "be better," and move on
from the toxic masculinity that is a
cultural focus right now. Gillette
launched in January a movie with a
plot in which the brand is more at the
periphery rather than at the center of
the ad. the video takes the
company's 30-year-old slogan, “The
Best a Man Can Get," and shows how
men can do better by pointing out
toxic behavior when they see,
intervening when appropriate, and
protecting their children from bullies.
this is an example of *
Slice of life execution
Animation execution
Story telling executions
Testimonial execution
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