The sales department considers as the starting point because the attainment of other objectives is possible if they realize this objective. O a. Sales volume O b. Cash sales O c. Credit sales O d. Sales promotion

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Q32
The sales department considers
as the
starting point because the attainment of other
objectives is possible if they realize this objective.
O a. Sales volume
O b. Cash sales
O c. Credit sales
O d. Sales promotion
Transcribed Image Text:The sales department considers as the starting point because the attainment of other objectives is possible if they realize this objective. O a. Sales volume O b. Cash sales O c. Credit sales O d. Sales promotion
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