“The pandemic has moved forward retailers’ plans for online shopping, with Pick n Pay’s push set to take on Checkers’ Sixty60 service and Woolworths Dash. Launched in December 2020, Woolworths Dash is a same-day delivery service which is currently available in parts of Gauteng, the Western Cape and KZN. Checkers launched its Sixty60 app in 2019.The service allows customers to accept delivery within 60 minutes, or alternatively at a time that best suits them.” Identify the most appropriate model that the marketing manager at PnP would have explored to ascertain the competitive landscape and potential profitability of going live.
“The pandemic has moved forward retailers’ plans for online shopping, with Pick n Pay’s push set to take on Checkers’ Sixty60 service and Woolworths Dash. Launched in December 2020, Woolworths Dash is a same-day delivery service which is currently available in parts of Gauteng, the Western Cape and KZN. Checkers launched its Sixty60 app in 2019.The service allows customers to accept delivery within 60 minutes, or alternatively at a time that best suits them.” Identify the most appropriate model that the marketing manager at PnP would have explored to ascertain the competitive landscape and potential profitability of going live.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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“The pandemic has moved forward retailers’ plans for online shopping, with Pick n Pay’s push set to take on Checkers’ Sixty60 service and Woolworths Dash. Launched in December 2020, Woolworths Dash is a same-day delivery service which is currently available in parts of Gauteng, the Western Cape and KZN. Checkers launched its Sixty60 app in 2019.The service allows customers to accept delivery within 60 minutes, or alternatively at a time that best suits them.”
Identify the most appropriate model that the marketing manager at PnP would have explored to ascertain the competitive landscape and potential profitability of going live.
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