The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.” Our mission is to be the best in the eyes of our customers, employees and shareholders by offering hair care products that are unique to 4c natural hair. 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.
The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.” Our mission is to be the best in the eyes of our customers, employees and shareholders by offering hair care products that are unique to 4c natural hair. 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?
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Question
The following are two poorly written mission statements:
1. “Be the best in the eyes of our customers, employees and shareholders.”
Our mission is to be the best in the eyes of our customers, employees and
shareholders by offering hair care products that are unique to 4c natural hair.
2. “Undisputed marketplace leadership.”
(a) Please provide a critique of the two mission statements and
(b) Rewrite them by including the key elements of a good mission statement.
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