Suppose that AlwaysRain Irrigation's marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years is: Plastic 30 Plastic 190 Plastic 360 Bronze 90 Bronze 180 Bronze 360 YEARLY DEMAND 1 (IN 000) 2 (TN 000) 3 (IN 000m) 4 (IN 000m) 44 55 56 17 10 64 67 10 23 6 9 17 20 32 15 50 11 6 15 16 55 15 S 16. Both production lines can produce all the different types of nozzles. The bronze machines needed for the bronze sprinklers require two operators and can produce up to 12,000 sprinklers. The plastic injection molding machine needed for the plastic sprinklers requires four operators and can produce up to 200,000 sprinklers. Three bronze machines and only one injection molding machine are available.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...
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Suppose that AlwaysRain Irrigation's marketing department will undertake an intense ad campaign for the bronze sprinklers, which are
more expensive but also more durable than the plastic ones. Forecast demand for the next four years is:
Plastic 90
Plastic 190
Plastic 360
Bronze 90
Bronze 180
Bronze 360
YEARLY DEMAND
1 (IN 000m) 2 (IN 000) 3 (IN 000). 4 (IN 000m)
44
32
15
50
11
6
16
55
15
S
16.
55
17
64
10
6
17
56
18
67
23
9
20
Both production lines can produce all the different types of nozzles. The bronze machines needed for the bronze sprinklers require
two operators and can produce up to 12,000 sprinklers. The plastic injection molding machine needed for the plastic sprinklers
requires four operators and can produce up to 200,000 sprinklers. Three bronze machines and only one injection molding machine
are available.
Required:
a. What are the capacity implications of the marketing campaign? (Assume that there is no learning)
Transcribed Image Text:Suppose that AlwaysRain Irrigation's marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years is: Plastic 90 Plastic 190 Plastic 360 Bronze 90 Bronze 180 Bronze 360 YEARLY DEMAND 1 (IN 000m) 2 (IN 000) 3 (IN 000). 4 (IN 000m) 44 32 15 50 11 6 16 55 15 S 16. 55 17 64 10 6 17 56 18 67 23 9 20 Both production lines can produce all the different types of nozzles. The bronze machines needed for the bronze sprinklers require two operators and can produce up to 12,000 sprinklers. The plastic injection molding machine needed for the plastic sprinklers requires four operators and can produce up to 200,000 sprinklers. Three bronze machines and only one injection molding machine are available. Required: a. What are the capacity implications of the marketing campaign? (Assume that there is no learning)
Complete this question by entering your answers in the tabs below.
Required A Required B Required C
What are the capacity implications of the marketing campaign? (Assume that there is no learning.) (Enter the demand values in
thousands and as a whole number. Round your other answers to 2 decimal places.)
Year 1
Year 2
Year 3
Bronze
Demand for bronze sprinklers
Percentage of capacity used
Machine requirements
Labor requirements
32
88.90%
36
100.00 %
41
113.90 %
Year 4
52
144.40 %
Transcribed Image Text:Complete this question by entering your answers in the tabs below. Required A Required B Required C What are the capacity implications of the marketing campaign? (Assume that there is no learning.) (Enter the demand values in thousands and as a whole number. Round your other answers to 2 decimal places.) Year 1 Year 2 Year 3 Bronze Demand for bronze sprinklers Percentage of capacity used Machine requirements Labor requirements 32 88.90% 36 100.00 % 41 113.90 % Year 4 52 144.40 %
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