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- Choose a brand of your choice and discuss its brand architecture strategy.Discuss the four brand development strategies: Brand positioning, Brand name selection, Brand sponsorship, and Brand development. Give an example for each strategy.Assessing the current set of brand personalities is one of the aspects of evaluating the strategic fit of a firm. True or False? Why?
- Discuss the various Brand development choices of a company.Why is branding important? Analyse a brand of your choice showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.Changes at each stage of the Product Life Cycle (PLC) greatly affect the implementation of the marketing mix strategy of a product or service. Discuss each marketing mix strategy in relation to the changes in each stage of PLC.