Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select a company of your own choice to analyse and evaluate the following: a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding . b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market
Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select a company of your own choice to analyse and evaluate the following: a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding . b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select a company of your own choice to analyse and evaluate the following:
a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding .
b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market
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